Rascasse Audience Intelligence

Irish Sea Audience in Ireland

A data profile of the people who buy, follow and care about Irish Sea in Ireland — modelled from more than twelve digital signal sources. Irish Sea has an estimated audience of 2,385,482 people in Ireland.

#5among POI in Ireland#5in Travel & Leisure

Irish Sea has an estimated audience of 2,385,482 people in Ireland. 58.7% are female, 41.3% are male, average age 46.5.

Demographically, the Irish Sea audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Spirituality, Career Orientation.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-14.

Section 01

At a glance

The key figures that characterise the Irish Sea profile in Ireland.

Audience size
2.4M
in Ireland
Gender
58.7%♀
41.3% male
Age
46.5
average years
Country rank
#60
POI in Ireland
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Irish Sea fans

58.7% are female, 41.3% are male, average age 46.5.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Irish Sea audience in Ireland
MetricValue
Female58.7%
Male41.3%
Average age46.5
Estimated audience size2,385,482
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Irish Sea audience in Ireland
Age bracketShare%
16-190%
20-2914%
30-3926%
40-4932%
50+29%
Fig. 04

Worldwide distribution

51.8%

of the worldwide Irish Sea audience comes from Ireland.

Worldwide audience distribution share by country for Irish Sea
CountryShare
Ireland51.8%
United Kingdom32.6%
United States10.5%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Irish Sea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Irish Sea audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.08×
Career OrientationPOWER1.08×
Quality AwarenessPREMIUM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Irish Sea audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.82×
Need for SecurityCONSERVATISM0.87×
Early Adopter MentalityPOWER0.89×
0×1.00× baseline2×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Ireland

See Irish Sea audiences in other countries

How to read this data

Audience size is the estimated number of people in Ireland who actively search for Irish Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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