Rascasse Audience Intelligence

Irish Sea Audience in United States

A data profile of the people who buy, follow and care about Irish Sea in United States — modelled from more than twelve digital signal sources. Irish Sea has an estimated audience of 482,787 people in United States.

#3982among POI in United States#3019in Travel & Leisure

The average Irish Sea fan in United States is 48.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Non-alcoholic beverage, Britney Spears, Rail transport, with strongest over-indexing on Non-alcoholic beverage (4.7× the country average).

Demographically, the Irish Sea audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Irish Sea fan in United States is more female, around 48.5 years old, with strong Community Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Irish Sea profile in United States.

Audience size
483K
in United States
Gender
64.8%♀
35.2% male
Age
48.5
average years
Country rank
#37435
POI in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Irish Sea fans

64.8% are female, 35.2% are male, average age 48.5.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Irish Sea audience in United States
MetricValue
Female64.8%
Male35.2%
Average age48.5
Estimated audience size482,787
Fig. 03

Age distribution

Ø 48.5
average years
Age distribution of the Irish Sea audience in United States
Age bracketShare%
16-194%
20-298%
30-3916%
40-4932%
50+40%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Irish Sea audience comes from United States.

Worldwide audience distribution share by country for Irish Sea
CountryShare
Ireland51.8%
United Kingdom32.6%
United States10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Irish Sea audience in United States is strongest.

Fig. 05

Top regions by affinity

Irish Sea fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~2K1.76×
02Montana~2K1.36×
03North Dakota~1K1.24×
04Massachusetts~10K1.13×
05Vermont<1K1.10×
06Alaska~1K1.08×
07Rhode Island~2K1.07×
08New Hampshire~2K1.06×
09Washington, District of Columbia~2K1.06×
10Virginia~10K1.05×
11Washington~10K1.05×
12Wisconsin~8K1.05×
13Minnesota~7K1.05×
14Kansas~4K1.04×
15Missouri~8K1.03×
16Maine~2K1.03×
17Connecticut~5K1.01×
18Delaware~1K1.01×
19Pennsylvania~20K1.00×
20Oregon~6K1.00×
21Colorado~8K0.99×
22Iowa~4K0.98×
23Idaho~2K0.98×
24West Virginia~2K0.98×
25Nebraska~2K0.97×
26Mississippi~4K0.94×
27Illinois~10K0.93×
28Oklahoma~5K0.93×
29Hawaii~2K0.93×
30New Mexico~2K0.92×
31Indiana~8K0.91×
32Maryland~8K0.91×
33South Carolina~7K0.91×
34Utah~4K0.91×
35Arkansas~4K0.91×
36Alabama~6K0.90×
37Kentucky~5K0.90×
38New York~20K0.88×
39North Carolina~10K0.88×
40Michigan~10K0.88×
41Louisiana~5K0.88×
42Ohio~10K0.87×
43Tennessee~8K0.85×
44New Jersey~10K0.84×
45Nevada~4K0.83×
46Georgia~10K0.80×
47Arizona~8K0.80×
48Texas~30K0.79×
49Florida~20K0.72×
50California~40K0.71×
Fig. 06

Affinity by region

Affinity by region — Irish Sea, United States
0.71×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Irish Sea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Irish Sea audience
#·InterestCategoryAffinity×
01Tom HardyMovies & TV6.24×
02Malt whiskyFood & Beverages4.71×
03Non-alcoholic beverageFood & Beverages4.70×
04Art DecoArts & Culture4.00×
05Irish whiskeyFood & Beverages3.88×
06Bob DylanMusic & Radio3.75×
07Garden centreHome & Garden3.58×
08Teyana TaylorMovies & TV3.42×
09Rail transportTravel & Leisure3.19×
10Britney SpearsMusic & Radio3.09×
11FanaticsFashion & Accessoires2.77×
12Charitable organizationPolitics & Society2.54×
13PubFood & Beverages2.09×
14Public transportCars & Mobility2.02×
15Hardware storeHome & Garden2.01×
16PharmacyBusiness & Career1.91×
17ZooKids & Family1.90×
18Online newspaperNews1.85×
19Nonprofit organizationPolitics & Society1.77×
20TraditionPolitics & Society1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Irish Sea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Irish Sea audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.54×
IndividualismJOY1.94×
Career OrientationPOWER1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Irish Sea audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Sports ActivityPOWER0.64×
Social Media UsageJOY0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Irish Sea have in United States?

Irish Sea has an estimated audience of 482,787 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Irish Sea fans?

64.8% of Irish Sea fans are female, 35.2% are male, with an average age of 48.5 years.

03

Which brands do Irish Sea fans like most?

Irish Sea fans show strongest brand affinity for Non-alcoholic beverage (4.7×), Britney Spears (3.09×), and Rail transport (3.19×) over the country average.

04

Where do Irish Sea fans live in United States?

Irish Sea fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Irish Sea fans also like?

Beyond Irish Sea itself, the audience over-indexes on Britney Spears (3.09×), Rail transport (3.19×), Tom Hardy (6.24×), and Charitable organization (2.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Irish Sea audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Irish Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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