A data profile of the people who buy, follow and care about 3Arena in Ireland — modelled from more than twelve digital signal sources. 3Arena has an estimated audience of 1,770,092 people in Ireland.
3Arena has an estimated audience of 1,770,092 people in Ireland. 57.7% are female, 42.3% are male, average age 40.5. Top brand affinities: Malta, El Corte Inglés, Led Zeppelin, HydraFacial, Colorado Rockies.
Top brand affinities include Malta, El Corte Inglés, Led Zeppelin, with strongest over-indexing on Malta (1.97× the country average).
Demographically, the 3Arena audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Community Orientation.
The typical 3Arena fan in Ireland is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Malta.
The key figures that characterise the 3Arena profile in Ireland.
57.7% are female, 42.3% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 40.5 |
| Estimated audience size | 1,770,092 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide 3Arena audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 58.3% |
| Sweden | 22.2% |
| United Kingdom | 9.5% |
The strongest cross-interests of the 3Arena audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malta | Travel & Leisure | 1.97× | ||
| 02 | El Corte Inglés | Shopping | 1.71× | ||
| 03 | Colorado Rockies | Sports | 1.61× | ||
| 04 | Led Zeppelin | Music & Radio | 1.54× | ||
| 05 | HydraFacial | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.15× | |
| Community Orientation | OPEN | 1.12× | |
| Career Orientation | POWER | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.91× | |
| Mindfulness | BALANCE | 0.92× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for 3Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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