A data profile of the people who buy, follow and care about Marlay Park in Ireland — modelled from more than twelve digital signal sources. Marlay Park has an estimated audience of 810,345 people in Ireland.
Marlay Park has an estimated audience of 810,345 people in Ireland. 57.7% are female, 42.3% are male, average age 40.5. Top brand affinities: Malta, El Corte Inglés, Led Zeppelin, HydraFacial, Colorado Rockies.
Top brand affinities include Malta, El Corte Inglés, Led Zeppelin, with strongest over-indexing on Malta (1.97× the country average).
Demographically, the Marlay Park audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Community Orientation.
The typical Marlay Park fan in Ireland is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Malta.
The key figures that characterise the Marlay Park profile in Ireland.
57.7% are female, 42.3% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 40.5 |
| Estimated audience size | 810,345 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Marlay Park audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 83.6% |
| United Kingdom | 7.6% |
| United States | 4.1% |
The strongest cross-interests of the Marlay Park audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malta | Travel & Leisure | 1.97× | ||
| 02 | El Corte Inglés | Shopping | 1.71× | ||
| 03 | Colorado Rockies | Sports | 1.61× | ||
| 04 | Led Zeppelin | Music & Radio | 1.54× | ||
| 05 | HydraFacial | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.15× | |
| Community Orientation | OPEN | 1.12× | |
| Career Orientation | POWER | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.91× | |
| Mindfulness | BALANCE | 0.92× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Marlay Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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