A data profile of the people who buy, follow and care about O'Neills in Ireland — modelled from more than twelve digital signal sources. O'Neills has an estimated audience of 940,499 people in Ireland.
O'Neills has an estimated audience of 940,499 people in Ireland. 58.0% are female, 42.0% are male, average age 39.6.
The key figures that characterise the O'Neills profile in Ireland.
58.0% are female, 42.0% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 39.6 |
| Estimated audience size | 940,499 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide O'Neills audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 46.3% |
| United Kingdom | 32.0% |
| United States | 9.3% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for O'Neills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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