A data profile of the people who buy, follow and care about Airbnb in Ireland — modelled from more than twelve digital signal sources. Airbnb has an estimated audience of 1,985,594 people in Ireland.
Airbnb has an estimated audience of 1,985,594 people in Ireland. 66.9% are female, 33.1% are male, average age 44.8. Top brand affinities: Booking.com, Skyscanner, Online marketplace, TripAdvisor, Lodging.
Top brand affinities include Booking.com, Skyscanner, Online marketplace, with strongest over-indexing on Booking.com (1.94× the country average).
Demographically, the Airbnb audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Design Affinity, Need for Security.
The typical Airbnb fan in Ireland is more female, around 44.8 years old, with strong Design Affinity tendencies and a notable affinity for Booking.com.
The key figures that characterise the Airbnb profile in Ireland.
66.9% are female, 33.1% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 44.8 |
| Estimated audience size | 1,985,594 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 29% |
of the worldwide Airbnb audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 23.9% |
| United Kingdom | 5.5% |
| Italy | 5.4% |
The strongest cross-interests of the Airbnb audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online marketplace | Internet & Social Media | 3.09× | ||
| 02 | Hotels.com | Travel & Leisure | 2.83× | ||
| 03 | Air France | Travel & Leisure | 2.78× | ||
| 04 | British Airways | Travel & Leisure | 2.45× | ||
| 05 | Qatar Airways | Travel & Leisure | 2.26× | ||
| 06 | Vacation rental | Travel & Leisure | 2.22× | ||
| 07 | Emirates | Travel & Leisure | 2.12× | ||
| 08 | Hospitality service | Travel & Leisure | 1.98× | ||
| 09 | Booking.com | Travel & Leisure | 1.94× | ||
| 10 | Boutique hotel | Travel & Leisure | 1.89× | ||
| 11 | TripAdvisor | Travel & Leisure | 1.86× | ||
| 12 | Skyscanner | Travel & Leisure | 1.77× | ||
| 13 | Holiday cottage | Travel & Leisure | 1.65× | ||
| 14 | Travel website | Travel & Leisure | 1.62× | ||
| 15 | Trivago | Travel & Leisure | 1.59× | ||
| 16 | Travel Adventures | Travel & Leisure | 1.55× | ||
| 17 | Baggage | Fashion & Accessoires | 1.55× | ||
| 18 | Lodging | Travel & Leisure | 1.53× | ||
| 19 | Staycation | Home & Garden | 1.51× | ||
| 20 | Pillow | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.17× | |
| Need for Security | CONSERVATISM | 1.16× | |
| Travelling | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.94× | |
| Patriotism | CONSERVATISM | 1.04× | |
| Travelling | THRILL | 1.13× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Airbnb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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