TripAdvisor Audience in Italy
TripAdvisor has an estimated audience of 10,638,174 people in Italy. 53.4% are female, 46.6% are male, average age 43.5. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Trivago, Bodrum, Celebrity Gossip, Henna, Antalya.
The average TripAdvisor fan in Italy is 43.5 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Trivago, Bodrum, Celebrity Gossip, with strongest over-indexing on Trivago (1.53× the country average). Demographically, the TripAdvisor audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine
Demographics of TripAdvisor fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 43.5 |
| Estimated audience size | 10,638,174 |
Audience persona
The typical TripAdvisor fan in Italy is balanced, around 43.5 years old, with strong Travelling tendencies and a notable affinity for Trivago.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,762,853 | 0.94× |
| Lazio | 1,441,408 | 1.11× |
| Campania | 1,271,423 | 1.06× |
| Sicilia | 1,042,077 | 1.13× |
| Tuscany | 938,060 | 1.33× |
| Puglia | 859,094 | 1.17× |
| Emilia-Romagna | 834,379 | 0.96× |
| Veneto | 814,125 | 0.97× |
| Piedmont | 656,629 | 0.83× |
| Sardinia | 358,665 | 1.2× |
| Liguria | 333,266 | 1.12× |
| Calabria | 316,926 | 0.97× |
| Trentino-Alto Adige/Südtirol | 266,318 | 1.32× |
| Marche | 246,080 | 0.93× |
| Abruzzo | 213,203 | 0.91× |
| Umbria | 162,201 | 0.94× |
| Friuli-Venezia Giulia | 154,966 | 0.77× |
| Basilicata | 73,575 | 0.76× |
| Aosta Valley | 27,742 | 1.02× |
| Molise | 27,559 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Trivago | 1.53× | Travel & Leisure |
| Bodrum | 1.67× | Travel & Leisure |
| Celebrity Gossip | 1.6× | News |
| Henna | 1.64× | Home & Garden |
| Antalya | 1.62× | Travel & Leisure |
| Real (hypermarket) | 1.82× | Shopping |
| Baby toys | 1.52× | Kids & Family |
| Dowry | 1.75× | Kids & Family |
| Archiproducts | 2.28× | Home & Garden |
| TV Klan | 1.65× | Movies & TV |
| 8 Ball Pool | 1.81× | Sports |
| Kanal D | 1.94× | Movies & TV |
| Nightmare (Japanese band) | 1.57× | Music & Radio |
| Star TV (Turkey) | 1.51× | Movies & TV |
| Music of Albania | 1.75× | Music & Radio |
| Tunic | 1.63× | Fashion & Accessoires |
| Fox (Turkey) | 2.17× | Movies & TV |
| Finnair | 1.69× | Travel & Leisure |
| Trendyol | 1.68× | Shopping |
| TRT 1 | 2.05× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.72 |
| Risk Appetite | THRILL | 1.31 |
| Luxury Orientation | PREMIUM | 1.3 |
| Extroversion | THRILL | 1.29 |
| Indulgence | JOY | 1.27 |
| Community Orientation | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.5% |
| United Kingdom | 8.0% |
| Italy | 7.3% |
See TripAdvisor audiences in other countries
More Travel & Leisure audiences in Italy
- Instagram (31,502,918)
- YouTube (27,281,482)
- WhatsApp (24,365,371)
- La Repubblica (24,089,561)
- Corriere della Sera (24,035,604)
Frequently asked questions
How many fans does TripAdvisor have in Italy?
TripAdvisor has an estimated audience of 10,638,174 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of TripAdvisor fans?
53.4% of TripAdvisor fans are female, 46.6% are male, with an average age of 43.5 years.
Which brands do TripAdvisor fans like most?
TripAdvisor fans show strongest brand affinity for Trivago (1.53×), Bodrum (1.67×), and Celebrity Gossip (1.6×) over the country average.
Where do TripAdvisor fans live in Italy?
TripAdvisor fans in Italy are most concentrated in Lombardy (reach 1,762,853), Lazio (reach 1,441,408), and Campania (reach 1,271,423). These three regions account for the largest share of the active audience.
What other brands do TripAdvisor fans also like?
Beyond TripAdvisor itself, the audience over-indexes on Bodrum (1.67×), Celebrity Gossip (1.6×), Henna (1.64×), and Antalya (1.62×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for TripAdvisor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.