A data profile of the people who buy, follow and care about TripAdvisor in France — modelled from more than twelve digital signal sources. TripAdvisor has an estimated audience of 4,883,790 people in France.
The average TripAdvisor fan in France is 43.4 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Airbnb, Air France, Ryanair, with strongest over-indexing on Airbnb (3.33× the country average).
Demographically, the TripAdvisor audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Travelling, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical TripAdvisor fan in France is balanced, around 43.4 years old, with strong Travelling tendencies and a notable affinity for Airbnb.
The key figures that characterise the TripAdvisor profile in France.
55.0% are female, 45.0% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 43.4 |
| Estimated audience size | 4,883,790 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide TripAdvisor audience comes from France.
| Country | Share |
|---|---|
| United States | 14.7% |
| United Kingdom | 8.0% |
| Italy | 7.3% |
Where the TripAdvisor audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Corsica | ~40K | 1.78× | |
| 02 | Provence-Alpes-Côte d'Azur | ~500K | 1.26× | |
| 03 | Occitanie | ~500K | 1.08× | |
| 04 | Nouvelle-Aquitaine | ~500K | 1.06× | |
| 05 | Auvergne-Rhône-Alpes | ~600K | 1.05× | |
| 06 | Grand Est | ~400K | 0.95× | |
| 07 | Île-de-France | ~800K | 0.93× | |
| 08 | Normandy | ~200K | 0.91× | |
| 09 | Brittany | ~200K | 0.90× | |
| 10 | Pays de la Loire | ~200K | 0.77× | |
| 11 | Bourgogne-Franche-Comté | ~200K | 0.77× | |
| 12 | Centre-Val de Loire | ~100K | 0.77× | |
| 13 | Hauts-de-France | ~300K | 0.75× |
The strongest cross-interests of the TripAdvisor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malaysia Airlines | Travel & Leisure | 5.03× | ||
| 02 | Turkish Airlines | Travel & Leisure | 4.01× | ||
| 03 | Trivago | Travel & Leisure | 3.95× | ||
| 04 | Marina | Travel & Leisure | 3.91× | ||
| 05 | Qatar Airways | Travel & Leisure | 3.75× | ||
| 06 | Lufthansa | Travel & Leisure | 3.72× | ||
| 07 | Emirates | Travel & Leisure | 3.59× | ||
| 08 | Skyscanner | Travel & Leisure | 3.50× | ||
| 09 | Booking.com | Travel & Leisure | 3.49× | ||
| 10 | Airbnb | Travel & Leisure | 3.33× | ||
| 11 | Ryanair | Travel & Leisure | 3.05× | ||
| 12 | Air France | Travel & Leisure | 2.99× | ||
| 13 | Western Union | Business & Career | 2.52× | ||
| 14 | YouTube Music | Internet & Social Media | 2.27× | ||
| 15 | EasyJet | Travel & Leisure | 2.22× | ||
| 16 | Paris Saint-Germain | Sports | 1.80× | ||
| 17 | Real Madrid C.F. | Sports | 1.78× | ||
| 18 | UEFA Champions League | Sports | 1.67× | ||
| 19 | Vacations | Travel & Leisure | 1.64× | ||
| 20 | transavia | Travel & Leisure | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.69× | |
| Luxury Orientation | PREMIUM | 1.29× | |
| Quality Awareness | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.80× | |
| Extroversion | THRILL | 0.81× | |
| DIY Mentality | THRILL | 0.84× |
TripAdvisor has an estimated audience of 4,883,790 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
55.0% of TripAdvisor fans are female, 45.0% are male, with an average age of 43.4 years.
TripAdvisor fans show strongest brand affinity for Airbnb (3.33×), Air France (2.99×), and Ryanair (3.05×) over the country average.
TripAdvisor fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~600K), and Provence-Alpes-Côte d'Azur (reach ~500K). These three regions account for the largest share of the active audience.
Beyond TripAdvisor itself, the audience over-indexes on Air France (2.99×), Ryanair (3.05×), Paris Saint-Germain (1.8×), and EasyJet (2.22×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for TripAdvisor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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