A data profile of the people who buy, follow and care about Lidl in Ireland — modelled from more than twelve digital signal sources. Lidl has an estimated audience of 6,471,018 people in Ireland.
Lidl has an estimated audience of 6,471,018 people in Ireland. 69.7% are female, 30.3% are male, average age 41.9. Top brand affinities: Newsletter, Jigsaw (band), Digital signature, Kevin Dundon, Foodborne illness.
Top brand affinities include Newsletter, Jigsaw (band), Digital signature, with strongest over-indexing on Newsletter (1.7× the country average).
Demographically, the Lidl audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Lidl fan in Ireland is more female, around 41.9 years old, with strong Design Affinity tendencies and a notable affinity for Newsletter.
The key figures that characterise the Lidl profile in Ireland.
69.7% are female, 30.3% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 41.9 |
| Estimated audience size | 6,471,018 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 24% |
The strongest cross-interests of the Lidl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital signature | Technology & Electronics | 1.72× | ||
| 02 | Newsletter | Technology & Electronics | 1.70× | ||
| 03 | Foodborne illness | Health | 1.64× | ||
| 04 | Banana bread | Food & Beverages | 1.55× | ||
| 05 | Jigsaw (band) | Movies & TV | 1.54× | ||
| 06 | Kevin Dundon | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.97× | |
| Travelling | THRILL | 0.81× | |
| Need for Security | CONSERVATISM | 0.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Social Media Usage | JOY | 0.59× | |
| Need for Security | CONSERVATISM | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Lidl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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