A data profile of the people who buy, follow and care about RTÉ Radio 1 in Ireland — modelled from more than twelve digital signal sources. RTÉ Radio 1 has an estimated audience of 932,025 people in Ireland.
RTÉ Radio 1 has an estimated audience of 932,025 people in Ireland. 63.4% are female, 36.6% are male, average age 48.0. Top brand affinities: Liam Neeson, Ticketmaster, Racing Post, Screwfix, Breaking news.
Top brand affinities include Liam Neeson, Ticketmaster, Racing Post, with strongest over-indexing on Liam Neeson (4.26× the country average).
Demographically, the RTÉ Radio 1 audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical RTÉ Radio 1 fan in Ireland is more female, around 48.0 years old, with strong Community Orientation tendencies and a notable affinity for Liam Neeson.
The key figures that characterise the RTÉ Radio 1 profile in Ireland.
63.4% are female, 36.6% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 48.0 |
| Estimated audience size | 932,025 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 9% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 42% |
of the worldwide RTÉ Radio 1 audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 78.2% |
| United Kingdom | 5.6% |
| Spain | 5.0% |
The strongest cross-interests of the RTÉ Radio 1 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Liam Neeson | Movies & TV | 4.26× | ||
| 02 | Eventbrite | Travel & Leisure | 2.63× | ||
| 03 | Mineral water | Food & Beverages | 2.62× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 2.33× | ||
| 05 | Crossword | Games | 2.16× | ||
| 06 | Racing Post | Sports | 2.11× | ||
| 07 | Walking | Sports | 1.94× | ||
| 08 | Ticketmaster | Travel & Leisure | 1.92× | ||
| 09 | Breaking news | Movies & TV | 1.82× | ||
| 10 | TK Maxx | Shopping | 1.79× | ||
| 11 | Dinner | Food & Beverages | 1.78× | ||
| 12 | Weather | Home & Garden | 1.72× | ||
| 13 | Drawing | Home & Garden | 1.67× | ||
| 14 | Beaches | Travel & Leisure | 1.62× | ||
| 15 | Desserts | Food & Beverages | 1.59× | ||
| 16 | Psychology | Business & Career | 1.57× | ||
| 17 | Nonprofit organization | Politics & Society | 1.56× | ||
| 18 | Breakfast | Food & Beverages | 1.54× | ||
| 19 | Charitable organization | Politics & Society | 1.53× | ||
| 20 | Screwfix | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.66× | |
| Convenience Orientation | PREMIUM | 1.65× | |
| Family Orientation | CONSERVATISM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.81× | |
| Early Adopter Mentality | POWER | 0.82× | |
| Price Sensitivity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for RTÉ Radio 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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