A data profile of the people who buy, follow and care about Charitable organization in Ireland — modelled from more than twelve digital signal sources. Charitable organization has an estimated audience of 1,113,285 people in Ireland.
Charitable organization has an estimated audience of 1,113,285 people in Ireland. 66.1% are female, 33.9% are male, average age 44.2. Top brand affinities: Nonprofit organization, Fundraising, Volunteering, Philanthropy, Pope Francis.
Top brand affinities include Nonprofit organization, Fundraising, Volunteering, with strongest over-indexing on Nonprofit organization (1.93× the country average).
Demographically, the Charitable organization audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Charitable organization fan in Ireland is more female, around 44.2 years old, with strong Design Affinity tendencies and a notable affinity for Nonprofit organization.
The key figures that characterise the Charitable organization profile in Ireland.
66.1% are female, 33.9% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 44.2 |
| Estimated audience size | 1,113,285 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 29% |
of the worldwide Charitable organization audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 13.4% |
| India | 4.2% |
The strongest cross-interests of the Charitable organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Philanthropy | Arts & Culture | 2.18× | ||
| 02 | Fundraising | Business & Career | 2.17× | ||
| 03 | Donation | Business & Career | 2.14× | ||
| 04 | Pope Francis | Politics & Society | 1.97× | ||
| 05 | Nonprofit organization | Politics & Society | 1.93× | ||
| 06 | Old age | Politics & Society | 1.88× | ||
| 07 | Volunteering | Politics & Society | 1.87× | ||
| 08 | Caregiver | Health | 1.87× | ||
| 09 | Grandparent | Kids & Family | 1.75× | ||
| 10 | Non-governmental organization | Politics & Society | 1.75× | ||
| 11 | Gardener | Home & Garden | 1.64× | ||
| 12 | Cancer awareness | Health | 1.61× | ||
| 13 | Activism | Politics & Society | 1.60× | ||
| 14 | Catherine, Duchess of Cambridge | Politics & Society | 1.57× | ||
| 15 | Symptom | Health | 1.56× | ||
| 16 | Patient | Health | 1.55× | ||
| 17 | Veterinary medicine | Business & Career | 1.54× | ||
| 18 | RTÉ Radio 1 | Music & Radio | 1.53× | ||
| 19 | Specsavers | Shopping | 1.51× | ||
| 20 | Stress (biology) | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.10× | |
| Travelling | THRILL | 1.03× | |
| Need for Security | CONSERVATISM | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.50× | |
| Patriotism | CONSERVATISM | 0.58× | |
| Need for Security | CONSERVATISM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Charitable organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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