A data profile of the people who buy, follow and care about Symptom in Ireland — modelled from more than twelve digital signal sources. Symptom has an estimated audience of 706,101 people in Ireland.
Symptom has an estimated audience of 706,101 people in Ireland. 75.8% are female, 24.2% are male, average age 48.1. Top brand affinities: Breaking news, Charitable organization, TK Maxx, Nonprofit organization, Life insurance.
Top brand affinities include Breaking news, Charitable organization, TK Maxx, with strongest over-indexing on Breaking news (1.58× the country average).
Demographically, the Symptom audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Tradition, Family Orientation.
The typical Symptom fan in Ireland is more female, around 48.1 years old, with strong Tradition tendencies and a notable affinity for Breaking news.
The key figures that characterise the Symptom profile in Ireland.
75.8% are female, 24.2% are male, average age 48.1.
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 48.1 |
| Estimated audience size | 706,101 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 9% | |
| 30-39 | 18% | |
| 40-49 | 32% | |
| 50+ | 38% |
of the worldwide Symptom audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 36.1% |
| United Kingdom | 6.3% |
| Australia | 3.4% |
The strongest cross-interests of the Symptom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rome | Travel & Leisure | 2.31× | ||
| 02 | Herbalism | Health | 2.08× | ||
| 03 | Meghan Markle | Fashion & Accessoires | 1.90× | ||
| 04 | Washing machine | Home & Garden | 1.88× | ||
| 05 | Life insurance | Business & Career | 1.84× | ||
| 06 | Microwave oven | Home & Garden | 1.76× | ||
| 07 | Alternative medicine | Business & Career | 1.74× | ||
| 08 | Zoo | Kids & Family | 1.73× | ||
| 09 | Waxing | Beauty & Wellness | 1.73× | ||
| 10 | Trivago | Travel & Leisure | 1.66× | ||
| 11 | Cancer awareness | Health | 1.65× | ||
| 12 | Garden centre | Home & Garden | 1.64× | ||
| 13 | TK Maxx | Shopping | 1.59× | ||
| 14 | Breaking news | Movies & TV | 1.58× | ||
| 15 | Nonprofit organization | Politics & Society | 1.58× | ||
| 16 | Tradition | Politics & Society | 1.58× | ||
| 17 | Charitable organization | Politics & Society | 1.56× | ||
| 18 | Massage | Health | 1.56× | ||
| 19 | Snack food | Food & Beverages | 1.55× | ||
| 20 | Public transport | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.58× | |
| Family Orientation | CONSERVATISM | 1.47× | |
| Convenience Orientation | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.74× | |
| Extroversion | THRILL | 0.81× | |
| Pet Ownership | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Symptom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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