A data profile of the people who buy, follow and care about Breaking news in Ireland — modelled from more than twelve digital signal sources. Breaking news has an estimated audience of 1,123,211 people in Ireland.
Breaking news has an estimated audience of 1,123,211 people in Ireland. 56.8% are female, 43.2% are male, average age 43.0. Top brand affinities: News broadcasting, Online newspaper, Electronic publishing, Pope Francis, RTÉ Radio 1.
Top brand affinities include News broadcasting, Online newspaper, Electronic publishing, with strongest over-indexing on News broadcasting (2.76× the country average).
Demographically, the Breaking news audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Breaking news fan in Ireland is more female, around 43.0 years old, with strong Design Affinity tendencies and a notable affinity for News broadcasting.
The key figures that characterise the Breaking news profile in Ireland.
56.8% are female, 43.2% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 43.0 |
| Estimated audience size | 1,123,211 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Breaking news audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 29.5% |
| India | 7.6% |
| United Kingdom | 5.8% |
The strongest cross-interests of the Breaking news audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crime fiction | Literature | 3.04× | ||
| 02 | News broadcasting | Business & Career | 2.76× | ||
| 03 | Short story | Literature | 2.65× | ||
| 04 | Online newspaper | News | 2.56× | ||
| 05 | Electronic publishing | News | 2.20× | ||
| 06 | Pope Francis | Politics & Society | 2.13× | ||
| 07 | Fox News Channel | Movies & TV | 2.05× | ||
| 08 | Live television | Movies & TV | 2.05× | ||
| 09 | Obituary | Literature | 2.00× | ||
| 10 | CNN | Movies & TV | 1.83× | ||
| 11 | Meghan Markle | Fashion & Accessoires | 1.83× | ||
| 12 | The Times | News | 1.83× | ||
| 13 | RTÉ Radio 1 | Music & Radio | 1.82× | ||
| 14 | Catherine, Duchess of Cambridge | Politics & Society | 1.75× | ||
| 15 | Activism | Politics & Society | 1.72× | ||
| 16 | Specsavers | Shopping | 1.63× | ||
| 17 | Symptom | Health | 1.58× | ||
| 18 | Grandparent | Kids & Family | 1.55× | ||
| 19 | Novel | Literature | 1.52× | ||
| 20 | Daily Express | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.20× | |
| Travelling | THRILL | 1.13× | |
| Need for Security | CONSERVATISM | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.53× | |
| Patriotism | CONSERVATISM | 0.54× | |
| Need for Security | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Breaking news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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