A data profile of the people who buy, follow and care about Rings of Saturn in Ireland — modelled from more than twelve digital signal sources. Rings of Saturn has an estimated audience of 696,133 people in Ireland.
Rings of Saturn has an estimated audience of 696,133 people in Ireland. 67.0% are female, 33.0% are male, average age 43.2. Top brand affinities: Christmas decoration, Aromatherapy, Baking powder, Gut flora, Babysitting.
Top brand affinities include Christmas decoration, Aromatherapy, Baking powder, with strongest over-indexing on Christmas decoration (1.5× the country average).
Demographically, the Rings of Saturn audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
The typical Rings of Saturn fan in Ireland is more female, around 43.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Christmas decoration.
The key figures that characterise the Rings of Saturn profile in Ireland.
67.0% are female, 33.0% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 43.2 |
| Estimated audience size | 696,133 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 25% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Rings of Saturn audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 32.4% |
| United Kingdom | 6.5% |
| Taiwan | 4.6% |
The strongest cross-interests of the Rings of Saturn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clothes iron | Fashion & Accessoires | 1.64× | ||
| 02 | Induction cooking | Home & Garden | 1.63× | ||
| 03 | Blumenfans | Home & Garden | 1.63× | ||
| 04 | Food intolerance | Food & Beverages | 1.61× | ||
| 05 | Online pharmacy | Health | 1.60× | ||
| 06 | Fairmont Hotels and Resorts | Travel & Leisure | 1.60× | ||
| 07 | De'Longhi | Home & Garden | 1.59× | ||
| 08 | Aromatherapy | Home & Garden | 1.56× | ||
| 09 | Disney on Ice | Travel & Leisure | 1.55× | ||
| 10 | Playmobil | Kids & Family | 1.54× | ||
| 11 | Babysitting | Kids & Family | 1.53× | ||
| 12 | Luc Besson | Movies & TV | 1.53× | ||
| 13 | Baking powder | Food & Beverages | 1.51× | ||
| 14 | Gut flora | Health | 1.51× | ||
| 15 | Christmas decoration | Home & Garden | 1.50× | ||
| 16 | Children's rights | Kids & Family | 1.50× | ||
| 17 | Crate & Barrel | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.32× | |
| Family Orientation | CONSERVATISM | 1.29× | |
| Community Orientation | OPEN | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.80× | |
| Pet Ownership | JOY | 0.83× | |
| Early Adopter Mentality | POWER | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Rings of Saturn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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