A data profile of the people who buy, follow and care about Online newspaper in Ireland — modelled from more than twelve digital signal sources. Online newspaper has an estimated audience of 933,740 people in Ireland.
Online newspaper has an estimated audience of 933,740 people in Ireland. 57.6% are female, 42.4% are male, average age 43.5. Top brand affinities: Breaking news, LinkedIn, Reddit, The Guardian, Electronic publishing.
Top brand affinities include Breaking news, LinkedIn, Reddit, with strongest over-indexing on Breaking news (2.93× the country average).
Demographically, the Online newspaper audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Travelling, Design Affinity.
The typical Online newspaper fan in Ireland is more female, around 43.5 years old, with strong Travelling tendencies and a notable affinity for Breaking news.
The key figures that characterise the Online newspaper profile in Ireland.
57.6% are female, 42.4% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 43.5 |
| Estimated audience size | 933,740 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Online newspaper audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 15.3% |
| India | 8.0% |
| Italy | 6.5% |
The strongest cross-interests of the Online newspaper audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wind turbine | Home & Garden | 3.02× | ||
| 02 | Breaking news | Movies & TV | 2.93× | ||
| 03 | Short story | Literature | 2.48× | ||
| 04 | Electronic publishing | News | 2.45× | ||
| 05 | Western Asia | Travel & Leisure | 2.39× | ||
| 06 | CNN | Movies & TV | 2.27× | ||
| 07 | Obituary | Literature | 2.21× | ||
| 08 | Modernity | Arts & Culture | 2.19× | ||
| 09 | News broadcasting | Business & Career | 2.05× | ||
| 10 | Internet & Social Media | 1.85× | |||
| 11 | Digital audio | Technology & Electronics | 1.85× | ||
| 12 | Activism | Politics & Society | 1.84× | ||
| 13 | Marketing communications | Business & Career | 1.84× | ||
| 14 | Oceania | Travel & Leisure | 1.77× | ||
| 15 | The Guardian | News | 1.70× | ||
| 16 | Internet & Social Media | 1.68× | |||
| 17 | Digital media | Business & Career | 1.67× | ||
| 18 | Business & Career | 1.66× | |||
| 19 | Database | Technology & Electronics | 1.61× | ||
| 20 | Subscription business model | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.46× | |
| Design Affinity | PREMIUM | 1.13× | |
| Social Media Usage | JOY | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Social Media Usage | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Online newspaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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