A data profile of the people who buy, follow and care about Digital media in Ireland — modelled from more than twelve digital signal sources. Digital media has an estimated audience of 895,528 people in Ireland.
Digital media has an estimated audience of 895,528 people in Ireland. 53.1% are female, 46.9% are male, average age 42.5. Top brand affinities: Online newspaper, Mixed martial arts, Innovation, Anthropology, BBC Sport.
Top brand affinities include Online newspaper, Mixed martial arts, Innovation, with strongest over-indexing on Online newspaper (1.67× the country average).
Demographically, the Digital media audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Digital media fan in Ireland is balanced, around 42.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Online newspaper.
The key figures that characterise the Digital media profile in Ireland.
53.1% are female, 46.9% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 42.5 |
| Estimated audience size | 895,528 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Digital media audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 6.7% |
| Brazil | 5.3% |
The strongest cross-interests of the Digital media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile payment | Business & Career | 2.15× | ||
| 02 | Heidi Klum | Fashion & Accessoires | 2.07× | ||
| 03 | Google Analytics | Internet & Social Media | 1.92× | ||
| 04 | TechCrunch | Technology & Electronics | 1.86× | ||
| 05 | BBC Sport | Sports | 1.79× | ||
| 06 | MailChimp | Internet & Social Media | 1.75× | ||
| 07 | HubSpot | Internet & Social Media | 1.72× | ||
| 08 | Innovation | Business & Career | 1.71× | ||
| 09 | Online newspaper | News | 1.67× | ||
| 10 | Fanatics | Fashion & Accessoires | 1.67× | ||
| 11 | Keanu Reeves | Movies & TV | 1.65× | ||
| 12 | New Zealand | Travel & Leisure | 1.64× | ||
| 13 | Singapore | Travel & Leisure | 1.61× | ||
| 14 | Robotics | Technology & Electronics | 1.60× | ||
| 15 | Mixed martial arts | Sports | 1.59× | ||
| 16 | Employment agency | Business & Career | 1.56× | ||
| 17 | Resident Advisor | Music & Radio | 1.55× | ||
| 18 | Non-alcoholic beverage | Food & Beverages | 1.53× | ||
| 19 | Anne Hathaway | Movies & TV | 1.52× | ||
| 20 | Anthropology | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.48× | |
| Career Orientation | POWER | 1.34× | |
| Convenience Orientation | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.81× | |
| Price Sensitivity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Digital media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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