A data profile of the people who buy, follow and care about Database in Ireland — modelled from more than twelve digital signal sources. Database has an estimated audience of 678,780 people in Ireland.
Database has an estimated audience of 678,780 people in Ireland. 55.3% are female, 44.7% are male, average age 41.9. Top brand affinities: Google, LinkedIn, Reddit, Innovation, Data science.
Top brand affinities include Google, LinkedIn, Reddit, with strongest over-indexing on Google (1.78× the country average).
Demographically, the Database audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Individualism.
The typical Database fan in Ireland is more female, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Database profile in Ireland.
55.3% are female, 44.7% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 41.9 |
| Estimated audience size | 678,780 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Database audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 6.7% |
| Brazil | 4.9% |
The strongest cross-interests of the Database audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deep learning | Technology & Electronics | 6.29× | ||
| 02 | Data science | Business & Career | 5.08× | ||
| 03 | Amazon Web Services | Technology & Electronics | 4.16× | ||
| 04 | Innovation | Business & Career | 2.66× | ||
| 05 | Employment agency | Business & Career | 2.62× | ||
| 06 | Employment website | Business & Career | 2.58× | ||
| 07 | Robotics | Technology & Electronics | 2.42× | ||
| 08 | Career development | Business & Career | 1.94× | ||
| 09 | Retail banking | Business & Career | 1.94× | ||
| 10 | Internet & Social Media | 1.83× | |||
| 11 | Internet & Social Media | 1.81× | |||
| 12 | Internet & Social Media | 1.78× | |||
| 13 | Non-alcoholic beverage | Food & Beverages | 1.69× | ||
| 14 | Public transport | Cars & Mobility | 1.66× | ||
| 15 | Travel insurance | Travel & Leisure | 1.66× | ||
| 16 | Online newspaper | News | 1.61× | ||
| 17 | Artificial intelligence | Technology & Electronics | 1.60× | ||
| 18 | Rail transport | Travel & Leisure | 1.53× | ||
| 19 | Crossword | Games | 1.52× | ||
| 20 | Home insurance | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.62× | |
| Individualism | JOY | 1.57× | |
| Convenience Orientation | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.72× | |
| Creativity | OPEN | 0.75× | |
| Price Sensitivity | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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