A data profile of the people who buy, follow and care about Artificial intelligence in Ireland — modelled from more than twelve digital signal sources. Artificial intelligence has an estimated audience of 704,192 people in Ireland.
Artificial intelligence has an estimated audience of 704,192 people in Ireland. 52.7% are female, 47.3% are male, average age 42.9. Top brand affinities: Chat GPT, Gemini, Scratch (programming language), World Wide Web, Cloud computing.
Top brand affinities include Chat GPT, Gemini, Scratch (programming language), with strongest over-indexing on Chat GPT (2.21× the country average).
Demographically, the Artificial intelligence audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical Artificial intelligence fan in Ireland is balanced, around 42.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Chat GPT.
The key figures that characterise the Artificial intelligence profile in Ireland.
52.7% are female, 47.3% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 42.9 |
| Estimated audience size | 704,192 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Artificial intelligence audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.9% |
| Brazil | 4.8% |
The strongest cross-interests of the Artificial intelligence audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gemini | Technology & Electronics | 2.98× | ||
| 02 | OpenAI | Technology & Electronics | 2.98× | ||
| 03 | Microsoft Copilot | Technology & Electronics | 2.98× | ||
| 04 | Machine learning | Business & Career | 2.68× | ||
| 05 | Data analysis | Technology & Electronics | 2.30× | ||
| 06 | Scratch (programming language) | Technology & Electronics | 2.27× | ||
| 07 | Chat GPT | Technology & Electronics | 2.21× | ||
| 08 | Cloud computing | Technology & Electronics | 2.09× | ||
| 09 | Programming language | Technology & Electronics | 2.05× | ||
| 10 | Computer programming | Technology & Electronics | 1.96× | ||
| 11 | Software engineering | Business & Career | 1.89× | ||
| 12 | Computer engineering | Business & Career | 1.89× | ||
| 13 | Claude | Technology & Electronics | 1.83× | ||
| 14 | World Wide Web | Internet & Social Media | 1.81× | ||
| 15 | National Lottery | Games | 1.72× | ||
| 16 | Grok | Technology & Electronics | 1.69× | ||
| 17 | Viral marketing | Business & Career | 1.62× | ||
| 18 | Database | Technology & Electronics | 1.60× | ||
| 19 | Information technology | Business & Career | 1.53× | ||
| 20 | Data | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.20× | |
| Need for Security | CONSERVATISM | 1.06× | |
| Social Media Usage | JOY | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.75× | |
| Travelling | THRILL | 0.89× | |
| Patriotism | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Artificial intelligence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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