A data profile of the people who buy, follow and care about World Wide Web in Ireland — modelled from more than twelve digital signal sources. World Wide Web has an estimated audience of 879,836 people in Ireland.
World Wide Web has an estimated audience of 879,836 people in Ireland. 57.9% are female, 42.1% are male, average age 42.5. Top brand affinities: Google, Email, Artificial intelligence, Crossword, Dress shirt.
Top brand affinities include Google, Email, Artificial intelligence, with strongest over-indexing on Google (2.16× the country average).
Demographically, the World Wide Web audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical World Wide Web fan in Ireland is more female, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Google.
The key figures that characterise the World Wide Web profile in Ireland.
57.9% are female, 42.1% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 42.5 |
| Estimated audience size | 879,836 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide World Wide Web audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.0% |
| Italy | 6.4% |
| Brazil | 5.6% |
The strongest cross-interests of the World Wide Web audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet & Social Media | 2.16× | |||
| 02 | Google Play | Technology & Electronics | 2.16× | ||
| 03 | Technology & Electronics | 1.90× | |||
| 04 | Coursera | Business & Career | 1.87× | ||
| 05 | Artificial intelligence | Technology & Electronics | 1.81× | ||
| 06 | Hugh Jackman | Movies & TV | 1.75× | ||
| 07 | PC World (retailer) | Technology & Electronics | 1.71× | ||
| 08 | Dress shirt | Fashion & Accessoires | 1.67× | ||
| 09 | Crossword | Games | 1.63× | ||
| 10 | Apple cider vinegar | Food & Beverages | 1.63× | ||
| 11 | Ford Kuga | Cars & Mobility | 1.62× | ||
| 12 | Criminal Minds | Movies & TV | 1.58× | ||
| 13 | Retail banking | Business & Career | 1.57× | ||
| 14 | Heidi Klum | Fashion & Accessoires | 1.57× | ||
| 15 | Groupon | Internet & Social Media | 1.56× | ||
| 16 | Prison Break | Movies & TV | 1.55× | ||
| 17 | Collagen | Beauty & Wellness | 1.52× | ||
| 18 | Slovenia | Travel & Leisure | 1.52× | ||
| 19 | Bill Gates | Business & Career | 1.52× | ||
| 20 | Backpack | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.25× | |
| Career Orientation | POWER | 1.23× | |
| Community Orientation | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.87× | |
| Creativity | OPEN | 0.90× | |
| Sustainability | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for World Wide Web. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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