World Wide Web Audience in Italy
World Wide Web has an estimated audience of 18,330,518 people in Italy. 53.7% are female, 46.3% are male, average age 44.2. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Instant messaging, Web application, Dentistry, General practitioner, Slovenia.
The average World Wide Web fan in Italy is 44.2 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Instant messaging, Web application, Dentistry, with strongest over-indexing on Instant messaging (3.45× the country average). Demographically, the World Wide Web audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic
Demographics of World Wide Web fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 44.2 |
| Estimated audience size | 18,330,518 |
Audience persona
The typical World Wide Web fan in Italy is balanced, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for Instant messaging.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,178,386 | 0.99× |
| Lazio | 2,626,886 | 1.17× |
| Campania | 2,557,231 | 1.24× |
| Sicilia | 2,107,621 | 1.33× |
| Puglia | 1,673,798 | 1.33× |
| Veneto | 1,477,777 | 1.02× |
| Emilia-Romagna | 1,379,208 | 0.92× |
| Piedmont | 1,303,014 | 0.96× |
| Tuscany | 1,180,464 | 0.97× |
| Calabria | 697,577 | 1.24× |
| Marche | 463,746 | 1.02× |
| Sardinia | 445,756 | 0.87× |
| Liguria | 405,273 | 0.79× |
| Abruzzo | 381,112 | 0.94× |
| Umbria | 313,442 | 1.05× |
| Friuli-Venezia Giulia | 307,168 | 0.89× |
| Trentino-Alto Adige/Südtirol | 271,960 | 0.78× |
| Basilicata | 132,818 | 0.79× |
| Molise | 73,017 | 0.84× |
| Aosta Valley | 40,117 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 3.45× | Internet & Social Media |
| Web application | 3.93× | Technology & Electronics |
| Dentistry | 3.4× | Business & Career |
| General practitioner | 3.19× | Health |
| Slovenia | 2.41× | Travel & Leisure |
| Expert (company) | 3.01× | Shopping |
| Bars | 1.51× | Travel & Leisure |
| Meat | 1.75× | Food & Beverages |
| Weather | 2.68× | Home & Garden |
| Voucher | 2.47× | Shopping |
| Rose | 3.15× | Home & Garden |
| Google Maps | 1.63× | Internet & Social Media |
| Subito.it | 1.54× | Shopping |
| Tattoos | 1.54× | Fashion & Accessoires |
| Germany | 2.52× | Travel & Leisure |
| Canada | 1.86× | Travel & Leisure |
| La Dolce Vita | 4.72× | Movies & TV |
| Volunteering | 1.5× | Politics & Society |
| Library | 2.43× | Literature |
| Fairy tale | 1.91× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.15 |
| Patriotism | CONSERVATISM | 1.08 |
| Social Media Usage | JOY | 1 |
| Extroversion | THRILL | 0.98 |
| Need for Security | CONSERVATISM | 0.98 |
| Pet Ownership | JOY | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Italy | 6.4% |
| Brazil | 5.6% |
See World Wide Web audiences in other countries
More Internet & Social Media audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does World Wide Web have in Italy?
World Wide Web has an estimated audience of 18,330,518 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of World Wide Web fans?
53.7% of World Wide Web fans are female, 46.3% are male, with an average age of 44.2 years.
Which brands do World Wide Web fans like most?
World Wide Web fans show strongest brand affinity for Instant messaging (3.45×), Web application (3.93×), and Dentistry (3.4×) over the country average.
Where do World Wide Web fans live in Italy?
World Wide Web fans in Italy are most concentrated in Lombardy (reach 3,178,386), Lazio (reach 2,626,886), and Campania (reach 2,557,231). These three regions account for the largest share of the active audience.
What other brands do World Wide Web fans also like?
Beyond World Wide Web itself, the audience over-indexes on Web application (3.93×), Dentistry (3.4×), General practitioner (3.19×), and Slovenia (2.41×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for World Wide Web. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.