Rascasse Audience Intelligence

Chat GPT Target Market in Ireland

A data profile of the people who buy, follow and care about Chat GPT in Ireland — modelled from more than twelve digital signal sources. Chat GPT has an estimated audience of 1,970,382 people in Ireland.

Chat GPT has an estimated audience of 1,970,382 people in Ireland. 52.5% are female, 47.5% are male, average age 34.2. Top brand affinities: Screwfix, Artificial intelligence, Mobile payment, Wearable technology, Innovation.

Top brand affinities include Screwfix, Artificial intelligence, Mobile payment, with strongest over-indexing on Screwfix (1.5× the country average).

Demographically, the Chat GPT audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

The typical Chat GPT fan in Ireland is balanced, around 34.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Screwfix.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-14.

Section 01

At a glance

The key figures that characterise the Chat GPT profile in Ireland.

Audience size
2M
in Ireland
Gender
52.5%
47.5% male
Age
34.2
average years
Country rank
#91
Brand in Ireland
Fig. 01

Search interest · 12-month trend

+80%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chat GPT

52.5% are female, 47.5% are male, average age 34.2.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Chat GPT audience in Ireland
MetricValue
Female52.5%
Male47.5%
Average age34.2
Estimated audience size1,970,382
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Chat GPT audience in Ireland
Age bracketShare%
16-1930%
20-2923%
30-3923%
40-4914%
50+10%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Chat GPT audience comes from Ireland.

Worldwide audience distribution share by country for Chat GPT
CountryShare
United States10.0%
Germany3.5%
France3.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chat GPT audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chat GPT audience
#·InterestCategoryAffinity×
01Wearable technologyTechnology & Electronics4.60×
02Mobile paymentBusiness & Career4.03×
03Wearable computerTechnology & Electronics2.76×
04BitcoinBusiness & Career2.66×
05Smart deviceTechnology & Electronics2.26×
06Artificial intelligenceTechnology & Electronics2.21×
07Data scienceBusiness & Career2.17×
08Retail bankingBusiness & Career1.96×
09InnovationBusiness & Career1.87×
10Activity trackerTechnology & Electronics1.85×
11JavaScriptTechnology & Electronics1.71×
12Employment websiteBusiness & Career1.68×
13TwitchGames1.66×
14Career developmentBusiness & Career1.61×
15Tesla MotorsCars & Mobility1.61×
16LadbrokesGames1.56×
17SmartwatchTechnology & Electronics1.54×
18Credit (finance)Business & Career1.53×
19Stock exchangeBusiness & Career1.52×
20ScrewfixHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chat GPT audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Chat GPT audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.24×
Career OrientationPOWER1.56×
Quality AwarenessPREMIUM1.36×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Chat GPT audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
SpiritualityBALANCE0.85×
Price SensitivityPREMIUM0.86×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Ireland who actively search for Chat GPT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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