Rascasse Audience Intelligence

Chat GPT Target Market in Netherlands

A data profile of the people who buy, follow and care about Chat GPT in Netherlands — modelled from more than twelve digital signal sources. Chat GPT has an estimated audience of 2,543,691 people in Netherlands.

The average Chat GPT fan in Netherlands is 35.5 years old, more male, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, North Brabant.

Top brand affinities include Algemeen Dagblad, Telegram, Local news, with strongest over-indexing on Algemeen Dagblad (2.57× the country average).

Demographically, the Chat GPT audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.

The typical Chat GPT fan in Netherlands is more male, around 35.5 years old, with strong Career Orientation tendencies and a notable affinity for Algemeen Dagblad.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Chat GPT profile in Netherlands.

Audience size
2.5M
in Netherlands
Gender
38.6%
61.4% male
Age
35.5
average years
Country rank
#366
Brand in Netherlands
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chat GPT

38.6% are female, 61.4% are male, average age 35.5.

Fig. 02

Gender split

38.6%
Female
61.4%
Male
Demographic split for Chat GPT audience in Netherlands
MetricValue
Female38.6%
Male61.4%
Average age35.5
Estimated audience size2,543,691
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Chat GPT audience in Netherlands
Age bracketShare%
16-1920%
20-2936%
30-3914%
40-4915%
50+14%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Chat GPT audience comes from Netherlands.

Worldwide audience distribution share by country for Chat GPT
CountryShare
United States10.0%
Germany3.5%
France3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chat GPT audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Chat GPT customers by region in Netherlands
#RegionReachAffinity×
01North Holland~700K1.42×
02Zuid-Holland~700K1.18×
03North Brabant~500K1.13×
04Limburg~200K1.09×
05Overijssel~200K1.01×
06Groningen~90K0.98×
07Gelderland~300K0.94×
08Flevoland~70K0.92×
09Friesland~70K0.77×
10Drenthe~40K0.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chat GPT audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chat GPT audience
#·InterestCategoryAffinity×
01Burak ÖzçivitFashion & Accessoires15.66×
02Cyberpunk 2077Games11.84×
03The VergeTechnology & Electronics8.11×
04Assassin's CreedGames6.45×
05Hello KittyKids & Family6.25×
06Local newsNews5.88×
07TelegramInternet & Social Media5.53×
08Elle FanningMovies & TV4.95×
09Online chatTechnology & Electronics3.83×
10InnovationBusiness & Career3.16×
11GitHubInternet & Social Media2.76×
12Algemeen DagbladNews2.57×
13Career developmentBusiness & Career2.36×
14Artificial intelligenceTechnology & Electronics2.35×
15Indeed.comBusiness & Career2.07×
16Instant messagingInternet & Social Media2.01×
17WhatsAppInternet & Social Media1.65×
18RedditInternet & Social Media1.58×
19Online newspaperNews1.53×
20RabobankBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chat GPT audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Chat GPT audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.84×
Early Adopter MentalityPOWER1.78×
IndividualismJOY1.51×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Chat GPT audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.86×
Design AffinityPREMIUM0.86×
DIY MentalityTHRILL0.89×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Chat GPT's target market in Netherlands?

Chat GPT's target market in Netherlands covers an estimated 2,543,691 people, concentrated in Zuid-Holland and North Holland.

02

What is the gender split and age of Chat GPT customers?

38.6% of the Chat GPT audience are female, 61.4% are male, with an average age of 35.5 years.

03

Which brands do Chat GPT fans like most?

Chat GPT fans show strongest brand affinity for Algemeen Dagblad (2.57×), Telegram (5.53×), and Local news (5.88×) over the country average.

04

Where do Chat GPT fans live in Netherlands?

Chat GPT fans in Netherlands are most concentrated in Zuid-Holland (reach ~700K), North Holland (reach ~700K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Chat GPT fans also like?

Beyond Chat GPT itself, the audience over-indexes on Telegram (5.53×), Local news (5.88×), Online chat (3.83×), and WhatsApp (1.65×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Chat GPT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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