A data profile of the people who buy, follow and care about Reddit in Ireland — modelled from more than twelve digital signal sources. Reddit has an estimated audience of 1,877,141 people in Ireland.
Reddit has an estimated audience of 1,877,141 people in Ireland. 46.2% are female, 53.8% are male, average age 36.6. Top brand affinities: Python (programming language), LinkedIn, Subway, CeX (company), Online newspaper.
Top brand affinities include Python (programming language), LinkedIn, Subway, with strongest over-indexing on Python (programming language) (8.18× the country average).
Demographically, the Reddit audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Reddit fan in Ireland is balanced, around 36.6 years old, with strong Travelling tendencies and a notable affinity for Python (programming language).
The key figures that characterise the Reddit profile in Ireland.
46.2% are female, 53.8% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 36.6 |
| Estimated audience size | 1,877,141 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Reddit audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 28.6% |
| China | 12.7% |
| Germany | 4.9% |
The strongest cross-interests of the Reddit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Python (programming language) | Technology & Electronics | 8.18× | ||
| 02 | Machine learning | Business & Career | 3.09× | ||
| 03 | Webcomic | Literature | 2.99× | ||
| 04 | Subway | Food & Beverages | 2.77× | ||
| 05 | Pokémon | Games | 2.66× | ||
| 06 | Microblogging | Technology & Electronics | 2.54× | ||
| 07 | Software engineering | Business & Career | 2.45× | ||
| 08 | Character (arts) | Arts & Culture | 2.40× | ||
| 09 | Role-playing games | Games | 2.03× | ||
| 10 | CeX (company) | Technology & Electronics | 1.90× | ||
| 11 | Web development | Business & Career | 1.83× | ||
| 12 | Database | Technology & Electronics | 1.81× | ||
| 13 | Projection screen | Technology & Electronics | 1.78× | ||
| 14 | Internet & Social Media | 1.74× | |||
| 15 | Activism | Politics & Society | 1.68× | ||
| 16 | Digital audio | Technology & Electronics | 1.65× | ||
| 17 | Online newspaper | News | 1.56× | ||
| 18 | Anthropology | Business & Career | 1.55× | ||
| 19 | Mobile game | Games | 1.53× | ||
| 20 | Hip hop music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.35× | |
| Patriotism | CONSERVATISM | 1.07× | |
| Social Media Usage | JOY | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Design Affinity | PREMIUM | 0.95× | |
| Social Media Usage | JOY | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Reddit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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