A data profile of the people who buy, follow and care about Database in Portugal — modelled from more than twelve digital signal sources. Database has an estimated audience of 1,964,546 people in Portugal.
Database has an estimated audience of 1,964,546 people in Portugal. 51.3% are female, 48.7% are male, average age 45.3. Top brand affinities: Do it yourself (DIY), Business school, Wearable technology, Innovation, Nonprofit organization.
Top brand affinities include Do it yourself (DIY), Business school, Wearable technology, with strongest over-indexing on Do it yourself (DIY) (3.56× the country average).
Demographically, the Database audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Database fan in Portugal is balanced, around 45.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Database profile in Portugal.
51.3% are female, 48.7% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 45.3 |
| Estimated audience size | 1,964,546 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 33% |
of the worldwide Database audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 6.7% |
| Brazil | 4.9% |
The strongest cross-interests of the Database audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Business school | Business & Career | 8.65× | ||
| 02 | Wearable technology | Technology & Electronics | 6.90× | ||
| 03 | TechCrunch | Technology & Electronics | 5.65× | ||
| 04 | Data science | Business & Career | 4.66× | ||
| 05 | Private equity | Business & Career | 4.02× | ||
| 06 | Do it yourself (DIY) | Home & Garden | 3.56× | ||
| 07 | Smart device | Technology & Electronics | 3.41× | ||
| 08 | Innovation | Business & Career | 3.13× | ||
| 09 | Nonprofit organization | Politics & Society | 2.85× | ||
| 10 | Chopper (motorcycle) | Cars & Mobility | 2.43× | ||
| 11 | Vehicle insurance | Cars & Mobility | 2.38× | ||
| 12 | Smartwatch | Technology & Electronics | 2.33× | ||
| 13 | Discounts and allowances | Shopping | 2.02× | ||
| 14 | Internet & Social Media | 1.88× | |||
| 15 | Škoda Auto | Cars & Mobility | 1.81× | ||
| 16 | Renewable energy | Business & Career | 1.69× | ||
| 17 | MotoGP | Sports | 1.62× | ||
| 18 | Internet & Social Media | 1.59× | |||
| 19 | Burger King | Food & Beverages | 1.58× | ||
| 20 | Computer hardware | Technology & Electronics | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.23× | |
| Career Orientation | POWER | 2.21× | |
| DIY Mentality | THRILL | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Tradition | CONSERVATISM | 0.69× | |
| Spirituality | BALANCE | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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