A data profile of the people who buy, follow and care about Discounts and allowances in Portugal — modelled from more than twelve digital signal sources. Discounts and allowances has an estimated audience of 1,580,713 people in Portugal.
The average Discounts and allowances fan in Portugal is 45.0 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Santarém District.
Top brand affinities include Deal of the day, Database, Stradivarius, with strongest over-indexing on Deal of the day (2.31× the country average).
Demographically, the Discounts and allowances audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 3 regions tracked by Rascasse.
The typical Discounts and allowances fan in Portugal is more female, around 45.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Deal of the day.
The key figures that characterise the Discounts and allowances profile in Portugal.
63.9% are female, 36.1% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 45.0 |
| Estimated audience size | 1,580,713 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Discounts and allowances audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
Where the Discounts and allowances audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~400K | 1.03× | |
| 02 | Santarém District | ~80K | 1.03× | |
| 03 | Lisbon District | ~500K | 0.97× |
The strongest cross-interests of the Discounts and allowances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Creative entrepreneurship | Business & Career | 2.63× | ||
| 02 | Strategic planning | Business & Career | 2.61× | ||
| 03 | Deal of the day | Shopping | 2.31× | ||
| 04 | Database | Technology & Electronics | 2.02× | ||
| 05 | Purchase discount | Shopping | 1.86× | ||
| 06 | Cyber Monday | Shopping | 1.84× | ||
| 07 | Panties | Fashion & Accessoires | 1.77× | ||
| 08 | Bikini | Fashion & Accessoires | 1.68× | ||
| 09 | Brassiere | Food & Beverages | 1.62× | ||
| 10 | Nightwear | Fashion & Accessoires | 1.62× | ||
| 11 | Affiliate marketing | Business & Career | 1.61× | ||
| 12 | Black Friday (shopping) | Shopping | 1.60× | ||
| 13 | Swimsuit | Fashion & Accessoires | 1.60× | ||
| 14 | Oysho | Fashion & Accessoires | 1.60× | ||
| 15 | Content marketing | Business & Career | 1.59× | ||
| 16 | Parfois (fashion accessories) | Fashion & Accessoires | 1.58× | ||
| 17 | High tech | Technology & Electronics | 1.58× | ||
| 18 | Stradivarius | Shopping | 1.57× | ||
| 19 | Mango | Shopping | 1.56× | ||
| 20 | Shorts | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.66× | |
| Early Adopter Mentality | POWER | 1.17× | |
| Creativity | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Community Orientation | OPEN | 0.85× | |
| Risk Appetite | THRILL | 0.86× |
Discounts and allowances has an estimated audience of 1,580,713 people in Portugal, concentrated in Lisbon District and Porto District.
63.9% of Discounts and allowances fans are female, 36.1% are male, with an average age of 45.0 years.
Discounts and allowances fans show strongest brand affinity for Deal of the day (2.31×), Database (2.02×), and Stradivarius (1.57×) over the country average.
Discounts and allowances fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~400K), and Santarém District (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Discounts and allowances itself, the audience over-indexes on Database (2.02×), Stradivarius (1.57×), Parfois (fashion accessories) (1.58×), and Black Friday (shopping) (1.6×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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