Rascasse Audience Intelligence

Swimsuit Audience in Portugal

A data profile of the people who buy, follow and care about Swimsuit in Portugal — modelled from more than twelve digital signal sources. Swimsuit has an estimated audience of 1,723,112 people in Portugal.

#408among Topic in Portugal#33in Fashion & Accessoires

The average Swimsuit fan in Portugal is 43.3 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Swimsuit profile in Portugal.

Audience size
1.7M
in Portugal
Gender
77.0%♀
23.0% male
Age
43.3
average years
Country rank
#528
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swimsuit fans

77.0% are female, 23.0% are male, average age 43.3.

Fig. 02

Gender split

77.0%
Female
23.0%
Male
Demographic split for Swimsuit audience in Portugal
MetricValue
Female77.0%
Male23.0%
Average age43.3
Estimated audience size1,723,112
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Swimsuit audience in Portugal
Age bracketShare%
16-1910%
20-2917%
30-3920%
40-4928%
50+25%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Swimsuit audience comes from Portugal.

Worldwide audience distribution share by country for Swimsuit
CountryShare
United States22.1%
Italy5.6%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swimsuit audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Swimsuit fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~800K1.53×
02Faro District~200K1.46×
03Madeira~60K1.27×
04Azores~50K1.15×
05Porto District~400K1.04×
06Santarém District~90K1.04×
07Setúbal District~200K1.03×
08Bragança District~20K1.00×
09Portalegre District~20K1.00×
10Guarda District~20K0.99×
11Beja District~30K0.98×
12Leiria District~90K0.97×
13Vila Real District~30K0.97×
14Évora District~30K0.97×
15Castelo Branco District~30K0.96×
16Coimbra District~80K0.95×
17Viana do Castelo District~40K0.95×
18Viseu District~60K0.94×
19Aveiro District~100K0.92×
20Braga District~100K0.88×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Portugal

See Swimsuit audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Swimsuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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