A data profile of the people who buy, follow and care about Nonprofit organization in Portugal — modelled from more than twelve digital signal sources. Nonprofit organization has an estimated audience of 2,304,231 people in Portugal.
The average Nonprofit organization fan in Portugal is 48.2 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Database, Volunteering, Philosophy, with strongest over-indexing on Database (2.85× the country average).
Demographically, the Nonprofit organization audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Nonprofit organization fan in Portugal is more female, around 48.2 years old, with strong Community Orientation tendencies and a notable affinity for Database.
The key figures that characterise the Nonprofit organization profile in Portugal.
57.8% are female, 42.2% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 48.2 |
| Estimated audience size | 2,304,231 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 16% | |
| 40-49 | 27% | |
| 50+ | 42% |
of the worldwide Nonprofit organization audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 5.9% |
| Italy | 4.6% |
Where the Nonprofit organization audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Setúbal District | ~300K | 1.17× | |
| 02 | Azores | ~60K | 1.02× | |
| 03 | Guarda District | ~30K | 1.02× | |
| 04 | Bragança District | ~30K | 1.02× | |
| 05 | Portalegre District | ~30K | 1.02× | |
| 06 | Castelo Branco District | ~40K | 1.01× | |
| 07 | Évora District | ~40K | 1.01× | |
| 08 | Vila Real District | ~40K | 1.00× | |
| 09 | Beja District | ~40K | 1.00× | |
| 10 | Aveiro District | ~200K | 0.99× | |
| 11 | Leiria District | ~100K | 0.99× | |
| 12 | Viana do Castelo District | ~60K | 0.98× | |
| 13 | Lisbon District | ~700K | 0.97× | |
| 14 | Braga District | ~200K | 0.97× | |
| 15 | Viseu District | ~80K | 0.97× | |
| 16 | Madeira | ~70K | 0.97× | |
| 17 | Coimbra District | ~100K | 0.96× | |
| 18 | Faro District | ~100K | 0.95× | |
| 19 | Porto District | ~400K | 0.87× | |
| 20 | Santarém District | ~100K | 0.87× |
The strongest cross-interests of the Nonprofit organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Strategic planning | Business & Career | 3.58× | ||
| 02 | Foundation (nonprofit) | Business & Career | 3.42× | ||
| 03 | Creative entrepreneurship | Business & Career | 3.28× | ||
| 04 | Real estate investment trust | Business & Career | 3.24× | ||
| 05 | Database | Technology & Electronics | 2.85× | ||
| 06 | Trade association | Business & Career | 2.74× | ||
| 07 | Fundraising | Business & Career | 2.67× | ||
| 08 | Volunteering | Politics & Society | 2.51× | ||
| 09 | Charitable organization | Politics & Society | 2.44× | ||
| 10 | Communication studies | Business & Career | 2.34× | ||
| 11 | Donation | Business & Career | 2.18× | ||
| 12 | Content marketing | Business & Career | 2.16× | ||
| 13 | Affiliate marketing | Business & Career | 1.98× | ||
| 14 | Pedagogy | Kids & Family | 1.92× | ||
| 15 | Insect | Pets & Animals | 1.79× | ||
| 16 | Gemini | Technology & Electronics | 1.76× | ||
| 17 | Artificial intelligence | Technology & Electronics | 1.76× | ||
| 18 | Charity and causes | Business & Career | 1.57× | ||
| 19 | Chat GPT | Technology & Electronics | 1.54× | ||
| 20 | Philosophy | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.61× | |
| Tradition | CONSERVATISM | 1.32× | |
| Spirituality | BALANCE | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.93× | |
| Extroversion | THRILL | 0.94× | |
| Luxury Orientation | PREMIUM | 0.98× |
Nonprofit organization has an estimated audience of 2,304,231 people in Portugal, concentrated in Lisbon District and Porto District.
57.8% of Nonprofit organization fans are female, 42.2% are male, with an average age of 48.2 years.
Nonprofit organization fans show strongest brand affinity for Database (2.85×), Volunteering (2.51×), and Philosophy (1.51×) over the country average.
Nonprofit organization fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~400K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Nonprofit organization itself, the audience over-indexes on Volunteering (2.51×), Philosophy (1.51×), Fundraising (2.67×), and Charitable organization (2.44×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Nonprofit organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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