A data profile of the people who buy, follow and care about Nonprofit organization in Austria — modelled from more than twelve digital signal sources. Nonprofit organization has an estimated audience of 935,718 people in Austria.
The average Nonprofit organization fan in Austria is 45.0 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include OMV, Billa (supermarket), Lidl, with strongest over-indexing on OMV (5.17× the country average).
Demographically, the Nonprofit organization audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Nonprofit organization fan in Austria is more female, around 45.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for OMV.
The key figures that characterise the Nonprofit organization profile in Austria.
58.8% are female, 41.2% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 45.0 |
| Estimated audience size | 935,718 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Nonprofit organization audience comes from Austria.
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 5.9% |
| Italy | 4.6% |
Where the Nonprofit organization audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~200K | 1.16× | |
| 02 | Upper Austria | ~100K | 1.12× | |
| 03 | Vorarlberg | ~30K | 1.04× | |
| 04 | Lower Austria | ~100K | 1.03× | |
| 05 | Carinthia (state) | ~50K | 0.98× | |
| 06 | Burgenland | ~20K | 0.98× | |
| 07 | Styria | ~100K | 0.95× | |
| 08 | Salzburg | ~60K | 0.94× | |
| 09 | Tyrol | ~60K | 0.92× |
The strongest cross-interests of the Nonprofit organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OMV | Cars & Mobility | 5.17× | ||
| 02 | Opera (web browser) | Internet & Social Media | 4.88× | ||
| 03 | Social change | Politics & Society | 4.33× | ||
| 04 | Foundation (nonprofit) | Business & Career | 3.65× | ||
| 05 | Philanthropy | Arts & Culture | 3.61× | ||
| 06 | Donation | Business & Career | 3.38× | ||
| 07 | Charitable organization | Politics & Society | 3.25× | ||
| 08 | Fundraising | Business & Career | 3.22× | ||
| 09 | Activism | Politics & Society | 3.19× | ||
| 10 | SOS Children's Villages | Politics & Society | 3.11× | ||
| 11 | Non-governmental organization | Politics & Society | 2.96× | ||
| 12 | Solidarity | Politics & Society | 2.35× | ||
| 13 | Social movement | Politics & Society | 2.20× | ||
| 14 | Charity and causes | Business & Career | 1.95× | ||
| 15 | Organization | Business & Career | 1.94× | ||
| 16 | Political science | Business & Career | 1.89× | ||
| 17 | Billa (supermarket) | Shopping | 1.73× | ||
| 18 | Volunteering | Politics & Society | 1.65× | ||
| 19 | Lidl | Shopping | 1.56× | ||
| 20 | Wikipedia | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.10× | |
| Price Sensitivity | PREMIUM | 1.07× | |
| Urban Lifestyle | OPEN | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Travelling | THRILL | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.81× |
Nonprofit organization has an estimated audience of 935,718 people in Austria, concentrated in Vienna and Upper Austria.
58.8% of Nonprofit organization fans are female, 41.2% are male, with an average age of 45.0 years.
Nonprofit organization fans show strongest brand affinity for OMV (5.17×), Billa (supermarket) (1.73×), and Lidl (1.56×) over the country average.
Nonprofit organization fans in Austria are most concentrated in Vienna (reach ~200K), Upper Austria (reach ~100K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Nonprofit organization itself, the audience over-indexes on Billa (supermarket) (1.73×), Lidl (1.56×), Social change (4.33×), and Donation (3.38×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Nonprofit organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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