A data profile of the people who buy, follow and care about Electronic publishing in Ireland — modelled from more than twelve digital signal sources. Electronic publishing has an estimated audience of 796,198 people in Ireland.
Electronic publishing has an estimated audience of 796,198 people in Ireland. 57.7% are female, 42.3% are male, average age 46.0. Top brand affinities: Local news, Online newspaper, Breaking news, Do it yourself (DIY), Crossword.
Top brand affinities include Local news, Online newspaper, Breaking news, with strongest over-indexing on Local news (3.57× the country average).
Demographically, the Electronic publishing audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Individualism, Career Orientation.
The typical Electronic publishing fan in Ireland is more female, around 46.0 years old, with strong Individualism tendencies and a notable affinity for Local news.
The key figures that characterise the Electronic publishing profile in Ireland.
57.7% are female, 42.3% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 46.0 |
| Estimated audience size | 796,198 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 8% | |
| 30-39 | 24% | |
| 40-49 | 30% | |
| 50+ | 31% |
of the worldwide Electronic publishing audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.7% |
| Brazil | 5.5% |
| India | 5.5% |
The strongest cross-interests of the Electronic publishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 3.57× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.66× | ||
| 03 | Crossword | Games | 2.54× | ||
| 04 | Employment agency | Business & Career | 2.51× | ||
| 05 | Online newspaper | News | 2.45× | ||
| 06 | Hypermarket | Shopping | 2.26× | ||
| 07 | Breaking news | Movies & TV | 2.20× | ||
| 08 | Library | Literature | 2.05× | ||
| 09 | Anthropology | Business & Career | 1.97× | ||
| 10 | Rail transport | Travel & Leisure | 1.96× | ||
| 11 | Innovation | Business & Career | 1.92× | ||
| 12 | Weather | Home & Garden | 1.69× | ||
| 13 | Public transport | Cars & Mobility | 1.68× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 1.65× | ||
| 15 | TK Maxx | Shopping | 1.58× | ||
| 16 | Walking | Sports | 1.57× | ||
| 17 | Psychology | Business & Career | 1.54× | ||
| 18 | Desserts | Food & Beverages | 1.54× | ||
| 19 | Dinner | Food & Beverages | 1.54× | ||
| 20 | Drawing | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.52× | |
| Career Orientation | POWER | 1.51× | |
| Convenience Orientation | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.80× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Electronic publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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