A data profile of the people who buy, follow and care about Local news in Ireland — modelled from more than twelve digital signal sources. Local news has an estimated audience of 887,349 people in Ireland.
Local news has an estimated audience of 887,349 people in Ireland. 56.9% are female, 43.1% are male, average age 43.0. Top brand affinities: Breaking news, Online newspaper, Short story, Crime fiction, Electronic publishing.
Top brand affinities include Breaking news, Online newspaper, Short story, with strongest over-indexing on Breaking news (10.19× the country average).
Demographically, the Local news audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Design Affinity, Patriotism.
The typical Local news fan in Ireland is more female, around 43.0 years old, with strong Design Affinity tendencies and a notable affinity for Breaking news.
The key figures that characterise the Local news profile in Ireland.
56.9% are female, 43.1% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 43.0 |
| Estimated audience size | 887,349 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Local news audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 34.1% |
| India | 8.0% |
| United Kingdom | 6.4% |
The strongest cross-interests of the Local news audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breaking news | Movies & TV | 10.19× | ||
| 02 | Webcomic | Literature | 7.14× | ||
| 03 | Short story | Literature | 6.41× | ||
| 04 | Crime fiction | Literature | 5.85× | ||
| 05 | Powiat | Politics & Society | 5.36× | ||
| 06 | Amazon Kindle | Literature | 4.32× | ||
| 07 | Detective fiction | Literature | 4.24× | ||
| 08 | Online newspaper | News | 3.98× | ||
| 09 | Electronic publishing | News | 3.57× | ||
| 10 | Horror fiction | Movies & TV | 3.51× | ||
| 11 | Live television | Movies & TV | 3.40× | ||
| 12 | Central Europe | Travel & Leisure | 3.13× | ||
| 13 | Plus-size clothing | Fashion & Accessoires | 2.76× | ||
| 14 | News broadcasting | Business & Career | 2.67× | ||
| 15 | Library | Literature | 2.43× | ||
| 16 | Novel | Literature | 2.11× | ||
| 17 | Romance novels | Literature | 1.94× | ||
| 18 | Google Flights | Travel & Leisure | 1.92× | ||
| 19 | Digital audio | Technology & Electronics | 1.71× | ||
| 20 | Lucan | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.27× | |
| Patriotism | CONSERVATISM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.97× | |
| Design Affinity | PREMIUM | 1.27× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Local news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.