A data profile of the people who buy, follow and care about Lucan in Ireland — modelled from more than twelve digital signal sources. Lucan has an estimated audience of 750,938 people in Ireland.
Lucan has an estimated audience of 750,938 people in Ireland. 77.1% are female, 22.9% are male, average age 43.0. Top brand affinities: Local news, Zoo, Public transport, Efficient energy use, Employment agency.
Top brand affinities include Local news, Zoo, Public transport, with strongest over-indexing on Local news (1.52× the country average).
Demographically, the Lucan audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Lucan fan in Ireland is more female, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Local news.
The key figures that characterise the Lucan profile in Ireland.
77.1% are female, 22.9% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 77.1% |
| Male | 22.9% |
| Average age | 43.0 |
| Estimated audience size | 750,938 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 16% | |
| 30-39 | 32% | |
| 40-49 | 31% | |
| 50+ | 16% |
of the worldwide Lucan audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 65.5% |
| United States | 11.9% |
| Canada | 10.6% |
The strongest cross-interests of the Lucan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Liquor store | Food & Beverages | 2.89× | ||
| 02 | Energy bar | Food & Beverages | 2.63× | ||
| 03 | George Michael | Music & Radio | 2.15× | ||
| 04 | Employment agency | Business & Career | 2.11× | ||
| 05 | Steakhouse | Food & Beverages | 1.93× | ||
| 06 | Home automation | Technology & Electronics | 1.84× | ||
| 07 | Terraced house | Home & Garden | 1.83× | ||
| 08 | Single-family detached home | Home & Garden | 1.73× | ||
| 09 | Microwave oven | Home & Garden | 1.65× | ||
| 10 | Tom Hardy | Movies & TV | 1.65× | ||
| 11 | Rail transport | Travel & Leisure | 1.64× | ||
| 12 | Public transport | Cars & Mobility | 1.62× | ||
| 13 | Zoo | Kids & Family | 1.60× | ||
| 14 | Non-alcoholic beverage | Food & Beverages | 1.59× | ||
| 15 | Efficient energy use | Technology & Electronics | 1.58× | ||
| 16 | Permanent makeup | Beauty & Wellness | 1.58× | ||
| 17 | Hypermarket | Shopping | 1.56× | ||
| 18 | Turkish Airlines | Travel & Leisure | 1.54× | ||
| 19 | Local news | News | 1.52× | ||
| 20 | Travel insurance | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.58× | |
| Quality Awareness | PREMIUM | 1.35× | |
| Family Orientation | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.72× | |
| Pet Ownership | JOY | 0.79× | |
| Early Adopter Mentality | POWER | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Lucan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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