Rascasse Audience Intelligence

Charitable organization Audience in Netherlands

A data profile of the people who buy, follow and care about Charitable organization in Netherlands — modelled from more than twelve digital signal sources. Charitable organization has an estimated audience of 2,796,025 people in Netherlands.

The average Charitable organization fan in Netherlands is 49.0 years old, more female, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, North Brabant.

Top brand affinities include Charitable trust, Nonprofit organization, Lidl, with strongest over-indexing on Charitable trust (5.6× the country average).

Demographically, the Charitable organization audience skews more female with an average age of 49.0, and over-indexes on personality traits such as Design Affinity, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.

The typical Charitable organization fan in Netherlands is more female, around 49.0 years old, with strong Design Affinity tendencies and a notable affinity for Charitable trust.

Category: Politics & Society · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Charitable organization profile in Netherlands.

Audience size
2.8M
in Netherlands
Gender
66.5%
33.5% male
Age
49.0
average years
Country rank
#315
Touchpoint in Netherlands
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charitable organization fans

66.5% are female, 33.5% are male, average age 49.0.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Charitable organization audience in Netherlands
MetricValue
Female66.5%
Male33.5%
Average age49.0
Estimated audience size2,796,025
Fig. 03

Age distribution

Ø 49.0
average years
Age distribution of the Charitable organization audience in Netherlands
Age bracketShare%
16-194%
20-2910%
30-3914%
40-4923%
50+48%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Charitable organization audience comes from Netherlands.

Worldwide audience distribution share by country for Charitable organization
CountryShare
United States21.6%
United Kingdom13.4%
India4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charitable organization audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Charitable organization fans by region: top regions in Netherlands
#RegionReachAffinity×
01Flevoland~90K1.12×
02Drenthe~90K1.09×
03Friesland~100K1.05×
04Groningen~100K1.02×
05Limburg~200K0.99×
06Overijssel~200K0.98×
07Utrecht~200K0.95×
08Gelderland~300K0.94×
09North Holland~500K0.93×
10North Brabant~400K0.93×
11Zuid-Holland~600K0.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charitable organization audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charitable organization audience
#·InterestCategoryAffinity×
01Charitable trustBusiness & Career5.60×
02FundraisingBusiness & Career3.68×
03Foundation (nonprofit)Business & Career3.43×
04Nonprofit organizationPolitics & Society2.76×
05ZooKids & Family2.29×
06Bruna (company)Literature2.23×
07Charity and causesBusiness & Career2.13×
08ScapinoFashion & Accessoires2.07×
09PostNLTechnology & Electronics1.99×
10Marco BorsatoMusic & Radio1.96×
11HEMAShopping1.88×
12postcode loterijGames1.87×
13LidlShopping1.82×
14OrganizationBusiness & Career1.72×
15KruidvatShopping1.70×
16EtosHealth1.62×
17AldiShopping1.60×
18Toto (band)Music & Radio1.58×
19Google MapsInternet & Social Media1.57×
20Jumbo (supermarket)Shopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charitable organization audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Charitable organization audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.87×
Need for SecurityCONSERVATISM1.65×
Early Adopter MentalityPOWER1.41×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Charitable organization audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.52×
Healthy LifestyleBALANCE0.66×
SustainabilityBALANCE0.74×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Charitable organization have in Netherlands?

Charitable organization has an estimated audience of 2,796,025 people in Netherlands, concentrated in Zuid-Holland and North Holland.

02

What is the gender split and age of Charitable organization fans?

66.5% of Charitable organization fans are female, 33.5% are male, with an average age of 49.0 years.

03

Which brands do Charitable organization fans like most?

Charitable organization fans show strongest brand affinity for Charitable trust (5.6×), Nonprofit organization (2.76×), and Lidl (1.82×) over the country average.

04

Where do Charitable organization fans live in Netherlands?

Charitable organization fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~500K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Charitable organization fans also like?

Beyond Charitable organization itself, the audience over-indexes on Nonprofit organization (2.76×), Lidl (1.82×), HEMA (1.88×), and Toto (band) (1.58×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Charitable organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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