A data profile of the people who buy, follow and care about Charitable organization in Brazil — modelled from more than twelve digital signal sources. Charitable organization has an estimated audience of 4,013,700 people in Brazil.
The average Charitable organization fan in Brazil is 46.4 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Seleção Brasileira, Volunteering, Fundraising, with strongest over-indexing on Seleção Brasileira (1.51× the country average).
Demographically, the Charitable organization audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Charitable organization fan in Brazil is more female, around 46.4 years old, with strong Community Orientation tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Charitable organization profile in Brazil.
64.8% are female, 35.2% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 46.4 |
| Estimated audience size | 4,013,700 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 40% |
of the worldwide Charitable organization audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 13.4% |
| India | 4.2% |
Where the Charitable organization audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maranhão | ~100K | 1.06× | |
| 02 | Federal District | ~70K | 1.06× | |
| 03 | Amazonas | ~70K | 1.03× | |
| 04 | Mato Grosso do Sul | ~60K | 1.03× | |
| 05 | Rondônia | ~30K | 1.03× | |
| 06 | Pará | ~100K | 1.02× | |
| 07 | Rio Grande do Norte | ~70K | 1.02× | |
| 08 | Amapá | ~10K | 1.02× | |
| 09 | Pernambuco | ~200K | 1.00× | |
| 10 | Mato Grosso | ~80K | 1.00× | |
| 11 | Piauí | ~60K | 1.00× | |
| 12 | Sergipe | ~40K | 1.00× | |
| 13 | Tocantins | ~30K | 1.00× | |
| 14 | Acre | ~10K | 1.00× | |
| 15 | Roraima | ~10K | 1.00× | |
| 16 | Goiás | ~200K | 0.99× | |
| 17 | Espírito Santo | ~80K | 0.99× | |
| 18 | Paraíba | ~80K | 0.99× | |
| 19 | Alagoas | ~60K | 0.99× | |
| 20 | Ceará | ~200K | 0.98× | |
| 21 | Bahia | ~300K | 0.97× | |
| 22 | Santa Catarina | ~200K | 0.97× | |
| 23 | Rio Grande do Sul | ~200K | 0.96× | |
| 24 | Paraná | ~200K | 0.95× | |
| 25 | Minas Gerais | ~400K | 0.93× | |
| 26 | Rio de Janeiro | ~300K | 0.93× | |
| 27 | São Paulo | ~900K | 0.83× |
The strongest cross-interests of the Charitable organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Used good | Politics & Society | 4.92× | ||
| 02 | Fundraising | Business & Career | 3.82× | ||
| 03 | Philanthropy | Arts & Culture | 3.67× | ||
| 04 | Donation | Business & Career | 3.45× | ||
| 05 | Volunteering | Politics & Society | 3.25× | ||
| 06 | Nonprofit organization | Politics & Society | 2.96× | ||
| 07 | Online food ordering | Food & Beverages | 2.75× | ||
| 08 | Delivery order | Food & Beverages | 2.75× | ||
| 09 | Social change | Politics & Society | 2.42× | ||
| 10 | Charity and causes | Business & Career | 2.41× | ||
| 11 | Social movement | Politics & Society | 1.95× | ||
| 12 | Stitches (store) | Fashion & Accessoires | 1.85× | ||
| 13 | Andressa Urach | Fashion & Accessoires | 1.82× | ||
| 14 | Child development | Business & Career | 1.72× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.65× | ||
| 16 | Arezzo | Travel & Leisure | 1.64× | ||
| 17 | Pedagogy | Kids & Family | 1.55× | ||
| 18 | Training | Sports | 1.54× | ||
| 19 | Self-knowledge (psychology) | Health | 1.53× | ||
| 20 | Seleção Brasileira | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.97× | |
| Price Sensitivity | PREMIUM | 1.34× | |
| Mindfulness | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.94× | |
| Risk Appetite | THRILL | 0.95× | |
| Social Media Usage | JOY | 1.04× |
Charitable organization has an estimated audience of 4,013,700 people in Brazil, concentrated in São Paulo and Minas Gerais.
64.8% of Charitable organization fans are female, 35.2% are male, with an average age of 46.4 years.
Charitable organization fans show strongest brand affinity for Seleção Brasileira (1.51×), Volunteering (3.25×), and Fundraising (3.82×) over the country average.
Charitable organization fans in Brazil are most concentrated in São Paulo (reach ~900K), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Charitable organization itself, the audience over-indexes on Volunteering (3.25×), Fundraising (3.82×), Nonprofit organization (2.96×), and Donation (3.45×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Charitable organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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