Stitches (store) Target Market in Brazil
Stitches (store) has an estimated audience of 10,520,098 people in Brazil. 93.3% are female, 6.7% are male, average age 46.0. Top brand affinities: Do it yourself (DIY), Instagram, Medicine, Shopping malls, Country music.
Top brand affinities include Do it yourself (DIY), Instagram, Medicine, with strongest over-indexing on Do it yourself (DIY) (2.7× the country average). Demographically, the Stitches (store) audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Indulgence, Design Affinity.
Category: Fashion & Accessoires · Type: Brand
Customer demographics of Stitches (store)
| Metric | Value |
|---|---|
| Female | 93.3% |
| Male | 6.7% |
| Average age | 46.0 |
| Estimated audience size | 10,520,098 |
Audience persona
The typical Stitches (store) fan in Brazil is more female, around 46.0 years old, with strong Indulgence tendencies and a notable affinity for Do it yourself (DIY).
Top brand affinities of the Stitches (store) audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Do it yourself (DIY) | 2.7× | Home & Garden |
| 1.71× | Internet & Social Media | |
| Medicine | 1.81× | Business & Career |
| Shopping malls | 1.71× | Shopping |
| Country music | 1.58× | Music & Radio |
| Rock music | 1.55× | Music & Radio |
| Pop music | 1.55× | Music & Radio |
| Hip hop music | 1.54× | Music & Radio |
| Nonprofit organization | 2.2× | Politics & Society |
| Brad Pitt | 2.24× | Movies & TV |
| Innovation | 1.79× | Business & Career |
| Museum | 2.27× | Arts & Culture |
| Fine art | 1.82× | Business & Career |
| Hello Kitty | 2.73× | Kids & Family |
| Urban agriculture | 3.42× | Business & Career |
| Art jewelry | 1.56× | Fashion & Accessoires |
| Fairmont Hotels and Resorts | 9.35× | Travel & Leisure |
| Art museum | 2.38× | Arts & Culture |
| Christmas decoration | 3.11× | Home & Garden |
| Lady Gaga | 1.61× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.13 |
| Design Affinity | PREMIUM | 1.95 |
| Community Orientation | OPEN | 1.85 |
| Individualism | JOY | 1.84 |
| Early Adopter Mentality | POWER | 1.82 |
| DIY Mentality | THRILL | 1.8 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 18.0% |
| United States | 12.5% |
| Mexico | 4.8% |
See Stitches (store) audiences in other countries
- Stitches (store) — Germany
- Stitches (store) — United States
- Stitches (store) — United Kingdom
- Stitches (store) — France
- Stitches (store) — Italy
- Stitches (store) — Spain
- Stitches (store) — Japan
- Stitches (store) — South Korea
- Stitches (store) — India
- Stitches (store) — Canada
- Stitches (store) — Mexico
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- Lucas Bols (17,681,794)
- Casas Bahia (17,301,194)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Stitches (store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.