A data profile of the people who buy, follow and care about Stitches (store) in Brazil — modelled from more than twelve digital signal sources. Stitches (store) has an estimated audience of 9,260,841 people in Brazil.
Stitches (store) has an estimated audience of 9,260,841 people in Brazil. 93.3% are female, 6.7% are male, average age 46.0. Top brand affinities: Do it yourself (DIY), Instagram, Medicine, Shopping malls, Country music.
Top brand affinities include Do it yourself (DIY), Instagram, Medicine, with strongest over-indexing on Do it yourself (DIY) (2.7× the country average).
Demographically, the Stitches (store) audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Indulgence, Design Affinity.
The typical Stitches (store) fan in Brazil is more female, around 46.0 years old, with strong Indulgence tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Stitches (store) profile in Brazil.
93.3% are female, 6.7% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 93.3% |
| Male | 6.7% |
| Average age | 46.0 |
| Estimated audience size | 9,260,841 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 27% | |
| 50+ | 37% |
of the worldwide Stitches (store) audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 16.8% |
| United States | 11.2% |
| Mexico | 5.7% |
The strongest cross-interests of the Stitches (store) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fairmont Hotels and Resorts | Travel & Leisure | 9.35× | ||
| 02 | Urban agriculture | Business & Career | 3.42× | ||
| 03 | Christmas decoration | Home & Garden | 3.11× | ||
| 04 | Hello Kitty | Kids & Family | 2.73× | ||
| 05 | Do it yourself (DIY) | Home & Garden | 2.70× | ||
| 06 | Art museum | Arts & Culture | 2.38× | ||
| 07 | Museum | Arts & Culture | 2.27× | ||
| 08 | Brad Pitt | Movies & TV | 2.24× | ||
| 09 | Nonprofit organization | Politics & Society | 2.20× | ||
| 10 | Fine art | Business & Career | 1.82× | ||
| 11 | Medicine | Business & Career | 1.81× | ||
| 12 | Innovation | Business & Career | 1.79× | ||
| 13 | Internet & Social Media | 1.71× | |||
| 14 | Shopping malls | Shopping | 1.71× | ||
| 15 | Internet & Social Media | 1.67× | |||
| 16 | Country music | Music & Radio | 1.58× | ||
| 17 | Art jewelry | Fashion & Accessoires | 1.56× | ||
| 18 | Rock music | Music & Radio | 1.55× | ||
| 19 | Pop music | Music & Radio | 1.55× | ||
| 20 | Hip hop music | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.13× | |
| Design Affinity | PREMIUM | 1.95× | |
| Community Orientation | OPEN | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.74× | |
| Extroversion | THRILL | 0.76× | |
| Family Orientation | CONSERVATISM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Stitches (store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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