Stitches (store) Audience in United States

Stitches (store) has an estimated audience of 7,314,772 people in United States. 70.0% are female, 30.0% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Etsy, Houston Astros, Hair iron, Microwave oven, QVC.

The average Stitches (store) fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Etsy, Houston Astros, Hair iron, with strongest over-indexing on Etsy (1.69× the country average). Demographically, the Stitches (store) audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Stitches (store) fans

Demographic split for Stitches (store) audience in United States
MetricValue
Female70.0%
Male30.0%
Average age41.3
Estimated audience size7,314,772

Audience persona

The typical Stitches (store) fan in United States is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Etsy.

Top regions in United States

Top regions ranked by reach for Stitches (store) in United States
RegionReachAffinity
California971,3301.21×
Texas950,6631.51×
Florida657,1421.33×
New York385,1600.94×
North Carolina256,6371.17×
Pennsylvania249,6361.01×
Illinois243,8461×
Georgia239,0751.06×
Ohio226,9571.01×
Arizona211,7041.42×
New Jersey187,0991.01×
Virginia180,9811.02×
Michigan178,8160.93×
Indiana161,4221.21×
Tennessee160,5091.09×
Washington136,9610.93×
Massachusetts128,0070.89×
Maryland126,4861.01×
Missouri120,4241.02×
South Carolina118,7591.08×
Alabama112,7901.1×
Colorado112,1250.97×
Kentucky106,0571.16×
Louisiana100,9751.07×
Oklahoma100,5111.24×
Wisconsin94,1780.86×
Nevada85,3811.21×
Minnesota77,6000.74×
Oregon72,2950.86×
Connecticut70,1650.96×
Utah67,8281.04×
Arkansas67,2601.12×
Kansas65,7171.14×
Mississippi64,1071.06×
New Mexico58,2301.59×
Iowa55,8320.93×
West Virginia40,0131.17×
Nebraska35,9130.98×
Hawaii34,3701.09×
Idaho32,9050.9×
Rhode Island20,1710.87×
New Hampshire18,4340.64×
Maine17,4640.67×
Delaware16,2320.8×
Montana14,6350.72×
South Dakota13,8430.82×
Washington, District of Columbia13,3430.61×
Alaska11,7980.75×
North Dakota11,3400.75×
Wyoming8,8650.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stitches (store) audience
BrandAffinityCategory
Etsy1.69×Fashion & Accessoires
Houston Astros2.41×Sports
Hair iron1.74×Beauty & Wellness
Microwave oven1.56×Home & Garden
QVC1.71×Movies & TV
Hypermarket1.67×Shopping
Christmas decoration2.06×Home & Garden
Crocs1.59×Fashion & Accessoires
Film festival1.73×Movies & TV
Flea market1.73×Home & Garden
Slow cooker1.51×Food & Beverages
Art jewelry1.96×Fashion & Accessoires
Eye shadow1.55×Beauty & Wellness
Royal family1.96×Politics & Society
Lane Bryant1.57×Fashion & Accessoires
Diabetes mellitus type 2 awareness1.6×Health
Garden centre1.79×Home & Garden
Greenhouse1.53×Home & Garden
Julia Roberts1.58×Movies & TV
Zulily1.91×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stitches (store) audience
TraitClusterScore
IndulgenceJOY1.6
Family OrientationCONSERVATISM1.29
ExtroversionTHRILL1.23
Price SensitivityPREMIUM1.2
Community OrientationOPEN1.17
TraditionCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Stitches (store)
CountryShare
Brazil19.5%
United States14.5%
Colombia5.0%

See Stitches (store) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Stitches (store) have in United States?

Stitches (store) has an estimated audience of 7,314,772 people in United States, concentrated in California and Texas.

What is the gender split and age of Stitches (store) fans?

70.0% of Stitches (store) fans are female, 30.0% are male, with an average age of 41.3 years.

Which brands do Stitches (store) fans like most?

Stitches (store) fans show strongest brand affinity for Etsy (1.69×), Houston Astros (2.41×), and Hair iron (1.74×) over the country average.

Where do Stitches (store) fans live in United States?

Stitches (store) fans in United States are most concentrated in California (reach 971,330), Texas (reach 950,663), and Florida (reach 657,142). These three regions account for the largest share of the active audience.

What other brands do Stitches (store) fans also like?

Beyond Stitches (store) itself, the audience over-indexes on Houston Astros (2.41×), Hair iron (1.74×), Microwave oven (1.56×), and QVC (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stitches (store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.