Stitches (store) Audience in Germany
Stitches (store) has an estimated audience of 562,174 people in Germany. 74.0% are female, 26.0% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Etsy, Do it yourself (DIY), Children's clothing, Art exhibition, Handmade jewelry.
The average Stitches (store) fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Etsy, Do it yourself (DIY), Children's clothing, with strongest over-indexing on Etsy (2.57× the country average). Demographically, the Stitches (store) audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Stitches (store) fans
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 37.0 |
| Estimated audience size | 562,174 |
Audience persona
The typical Stitches (store) fan in Germany is more female, around 37.0 years old, with strong Sustainability tendencies and a notable affinity for Etsy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 357,746 | 1.13× |
| Bayern | 197,811 | 0.85× |
| Baden-Württemberg | 168,817 | 0.86× |
| Niedersachsen | 131,530 | 0.94× |
| Hessen | 94,296 | 0.86× |
| Sachsen | 83,296 | 1.18× |
| Rheinland-Pfalz | 79,089 | 1.09× |
| Brandenburg | 52,586 | 1.17× |
| Berlin | 52,206 | 0.81× |
| Sachsen-Anhalt | 49,962 | 1.33× |
| Schleswig-Holstein | 44,370 | 0.86× |
| Thüringen | 44,308 | 1.2× |
| Mecklenburg-Vorpommern | 29,577 | 1.07× |
| Hamburg | 26,615 | 0.82× |
| Saarland | 18,303 | 1.03× |
| Bremen | 10,023 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Etsy | 2.57× | Fashion & Accessoires |
| Do it yourself (DIY) | 1.54× | Home & Garden |
| Children's clothing | 1.95× | Fashion & Accessoires |
| Art exhibition | 2.16× | Arts & Culture |
| Handmade jewelry | 2.06× | Fashion & Accessoires |
| Designer clothing | 1.98× | Fashion & Accessoires |
| Vintage clothing | 1.77× | Fashion & Accessoires |
| Sustainable clothing | 2.47× | Fashion & Accessoires |
| Child care | 1.85× | Kids & Family |
| Fine art | 1.72× | Business & Career |
| Handbags | 1.51× | Fashion & Accessoires |
| Tradition | 1.58× | Politics & Society |
| Kitchenware | 1.65× | Home & Garden |
| Fair trade | 1.7× | Business & Career |
| Children's literature | 1.76× | Literature |
| Uniqlo | 1.53× | Shopping |
| Art museum | 1.65× | Arts & Culture |
| Bohemianism | 2.5× | Fashion & Accessoires |
| Art jewelry | 1.93× | Fashion & Accessoires |
| Sephora | 1.52× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.78 |
| Tradition | CONSERVATISM | 1.58 |
| Early Adopter Mentality | POWER | 1.48 |
| Family Orientation | CONSERVATISM | 1.44 |
| Design Affinity | PREMIUM | 1.42 |
| Urban Lifestyle | OPEN | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 19.5% |
| United States | 14.5% |
| Colombia | 5.0% |
See Stitches (store) audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Stitches (store) have in Germany?
Stitches (store) has an estimated audience of 562,174 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stitches (store) fans?
74.0% of Stitches (store) fans are female, 26.0% are male, with an average age of 37.0 years.
Which brands do Stitches (store) fans like most?
Stitches (store) fans show strongest brand affinity for Etsy (2.57×), Do it yourself (DIY) (1.54×), and Children's clothing (1.95×) over the country average.
Where do Stitches (store) fans live in Germany?
Stitches (store) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 357,746), Bayern (reach 197,811), and Baden-Württemberg (reach 168,817). These three regions account for the largest share of the active audience.
What other brands do Stitches (store) fans also like?
Beyond Stitches (store) itself, the audience over-indexes on Do it yourself (DIY) (1.54×), Children's clothing (1.95×), Art exhibition (2.16×), and Handmade jewelry (2.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stitches (store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.