Rascasse Audience Intelligence

Stitches (store) Target Market in Germany

A data profile of the people who buy, follow and care about Stitches (store) in Germany — modelled from more than twelve digital signal sources. Stitches (store) has an estimated audience of 1,217,172 people in Germany.

#699among Brand in Germany#289in Fashion & Accessoires

The average Stitches (store) fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Etsy, Tradition, Religion, with strongest over-indexing on Etsy (2.19× the country average).

Demographically, the Stitches (store) audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stitches (store) fan in Germany is more female, around 37.0 years old, with strong Tradition tendencies and a notable affinity for Etsy.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stitches (store) profile in Germany.

Audience size
1.2M
in Germany
Gender
74.0%♀
26.0% male
Age
37.0
average years
Country rank
#5427
Brand in Germany
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stitches (store)

74.0% are female, 26.0% are male, average age 37.0.

Fig. 02

Gender split

74.0%
Female
26.0%
Male
Demographic split for Stitches (store) audience in Germany
MetricValue
Female74.0%
Male26.0%
Average age37.0
Estimated audience size1,217,172
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Stitches (store) audience in Germany
Age bracketShare%
16-1917%
20-2928%
30-3924%
40-4918%
50+12%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Stitches (store) audience comes from Germany.

Worldwide audience distribution share by country for Stitches (store)
CountryShare
Brazil16.8%
United States11.2%
Mexico5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stitches (store) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stitches (store) customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~40K1.34×
02Thüringen~40K1.21×
03Sachsen~70K1.17×
04Brandenburg~40K1.15×
05Mecklenburg-Vorpommern~30K1.11×
06Rheinland-Pfalz~70K1.09×
07Nordrhein-Westfalen~300K1.08×
08Saarland~20K1.07×
09Niedersachsen~100K0.94×
10Bremen~9K0.87×
11Hessen~80K0.86×
12Schleswig-Holstein~40K0.86×
13Bayern~200K0.84×
14Baden-Württemberg~100K0.84×
15Hamburg~20K0.80×
16Berlin~40K0.78×
Fig. 06

Affinity by region

Affinity by region — Stitches (store), Germany
0.78×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stitches (store) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stitches (store) audience
#·InterestCategoryAffinity×
01HerbalismHealth4.28×
02BohemianismFashion & Accessoires3.24×
03Sustainable clothingFashion & Accessoires2.74×
04Health insuranceBusiness & Career2.60×
05Children's literatureLiterature2.23×
06EtsyFashion & Accessoires2.19×
07TraditionPolitics & Society2.19×
08Designer clothingFashion & Accessoires1.93×
09Child careKids & Family1.77×
10Children's clothingFashion & Accessoires1.76×
11UniqloShopping1.74×
12KitchenwareHome & Garden1.74×
13Fair tradeBusiness & Career1.70×
14ReligionBusiness & Career1.61×
15InnovationBusiness & Career1.57×
16Online newspaperNews1.56×
17Vintage clothingFashion & Accessoires1.56×
18Documentary moviesMovies & TV1.55×
19AliExpressShopping1.52×
20Organic farmingFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stitches (store) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stitches (store) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.19×
Early Adopter MentalityPOWER1.93×
Community OrientationOPEN1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stitches (store) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
Pet OwnershipJOY0.84×
TravellingTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stitches (store)'s target market in Germany?

Stitches (store)'s target market in Germany covers an estimated 1,217,172 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Stitches (store) customers?

74.0% of the Stitches (store) audience are female, 26.0% are male, with an average age of 37.0 years.

03

Which brands do Stitches (store) fans like most?

Stitches (store) fans show strongest brand affinity for Etsy (2.19×), Tradition (2.19×), and Religion (1.61×) over the country average.

04

Where do Stitches (store) fans live in Germany?

Stitches (store) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Stitches (store) fans also like?

Beyond Stitches (store) itself, the audience over-indexes on Tradition (2.19×), Religion (1.61×), Children's clothing (1.76×), and Sustainable clothing (2.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Stitches (store) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stitches (store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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