A data profile of the people who buy, follow and care about Today FM in Ireland — modelled from more than twelve digital signal sources. Today FM has an estimated audience of 718,924 people in Ireland.
Today FM has an estimated audience of 718,924 people in Ireland. 62.5% are female, 37.5% are male, average age 41.7. Top brand affinities: Ticketmaster, Racing Post, Weather, Desserts, Dinner.
Top brand affinities include Ticketmaster, Racing Post, Weather, with strongest over-indexing on Ticketmaster (1.53× the country average).
Demographically, the Today FM audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Today FM fan in Ireland is more female, around 41.7 years old, with strong Community Orientation tendencies and a notable affinity for Ticketmaster.
The key figures that characterise the Today FM profile in Ireland.
62.5% are female, 37.5% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 41.7 |
| Estimated audience size | 718,924 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 25% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Today FM audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 71.5% |
| United Kingdom | 10.0% |
| United States | 7.7% |
The strongest cross-interests of the Today FM audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BBC Sport | Sports | 2.00× | ||
| 02 | Pergola | Home & Garden | 1.97× | ||
| 03 | Crossword | Games | 1.90× | ||
| 04 | Weather | Home & Garden | 1.73× | ||
| 05 | Movie theater | Movies & TV | 1.67× | ||
| 06 | Glamping | Travel & Leisure | 1.67× | ||
| 07 | New Zealand | Travel & Leisure | 1.67× | ||
| 08 | Eventbrite | Travel & Leisure | 1.66× | ||
| 09 | Racing Post | Sports | 1.65× | ||
| 10 | Hot tub | Home & Garden | 1.65× | ||
| 11 | Dinner | Food & Beverages | 1.60× | ||
| 12 | Library | Literature | 1.60× | ||
| 13 | Walking | Sports | 1.59× | ||
| 14 | Log cabin | Home & Garden | 1.58× | ||
| 15 | Emmerdale | Movies & TV | 1.58× | ||
| 16 | Groupon | Internet & Social Media | 1.56× | ||
| 17 | Apprenticeship | Business & Career | 1.55× | ||
| 18 | Desserts | Food & Beverages | 1.54× | ||
| 19 | Ticketmaster | Travel & Leisure | 1.53× | ||
| 20 | Playground | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.31× | |
| Convenience Orientation | PREMIUM | 1.23× | |
| Family Orientation | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.82× | |
| Early Adopter Mentality | POWER | 0.89× | |
| Sustainability | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Today FM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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