Rascasse Audience Intelligence

MidWest Radio Audience in Ireland

A data profile of the people who buy, follow and care about MidWest Radio in Ireland — modelled from more than twelve digital signal sources. MidWest Radio has an estimated audience of 1,094,550 people in Ireland.

#1among Radio Station in Ireland#10in Music & Radio

MidWest Radio has an estimated audience of 1,094,550 people in Ireland. 68.6% are female, 31.4% are male, average age 53.7. Top brand affinities: Solar power, Renewable energy, Garden centre, Hardware store, Fertilizer.

Top brand affinities include Solar power, Renewable energy, Garden centre, with strongest over-indexing on Solar power (2.42× the country average).

Demographically, the MidWest Radio audience skews more female with an average age of 53.7, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

The typical MidWest Radio fan in Ireland is more female, around 53.7 years old, with strong Family Orientation tendencies and a notable affinity for Solar power.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-14.

Section 01

At a glance

The key figures that characterise the MidWest Radio profile in Ireland.

Audience size
1.1M
in Ireland
Gender
68.6%♀
31.4% male
Age
53.7
average years
Country rank
#314
Radio Station in Ireland
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MidWest Radio fans

68.6% are female, 31.4% are male, average age 53.7.

Fig. 02

Gender split

68.6%
Female
31.4%
Male
Demographic split for MidWest Radio audience in Ireland
MetricValue
Female68.6%
Male31.4%
Average age53.7
Estimated audience size1,094,550
Fig. 03

Age distribution

Ø 53.7
average years
Age distribution of the MidWest Radio audience in Ireland
Age bracketShare%
16-190%
20-290%
30-3914%
40-4926%
50+61%
Fig. 04

Worldwide distribution

78.9%

of the worldwide MidWest Radio audience comes from Ireland.

Worldwide audience distribution share by country for MidWest Radio
CountryShare
Ireland78.9%
United Kingdom15.9%
United States2.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MidWest Radio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MidWest Radio audience
#·InterestCategoryAffinity×
01Standup paddleboardingSports2.44×
02Solar powerHome & Garden2.42×
03Hardware storeHome & Garden2.24×
04FertilizerHome & Garden2.09×
05Lawn mowerHome & Garden2.03×
06Mineral waterFood & Beverages1.96×
07Convenience storeFood & Beverages1.87×
08Home insuranceBusiness & Career1.86×
09Microwave ovenHome & Garden1.73×
10Renewable energyBusiness & Career1.71×
11Garden centreHome & Garden1.66×
12Rail transportTravel & Leisure1.62×
13Public transportCars & Mobility1.61×
14Veterinary medicineBusiness & Career1.58×
15WorkwearFashion & Accessoires1.56×
16Solar energyHome & Garden1.54×
17Alternative medicineBusiness & Career1.53×
18Life insuranceBusiness & Career1.52×
19Meghan MarkleFashion & Accessoires1.51×
20TrivagoTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MidWest Radio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MidWest Radio audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.61×
Convenience OrientationPREMIUM1.53×
Community OrientationOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MidWest Radio audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.58×
ExtroversionTHRILL0.62×
Early Adopter MentalityPOWER0.66×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Ireland who actively search for MidWest Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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