A data profile of the people who buy, follow and care about Ocean FM (Ireland) in Ireland — modelled from more than twelve digital signal sources. Ocean FM (Ireland) has an estimated audience of 698,703 people in Ireland.
Ocean FM (Ireland) has an estimated audience of 698,703 people in Ireland. 58.6% are female, 41.4% are male, average age 44.9. Top brand affinities: Solar power, Greenhouse, TK Maxx, Hardware store, Renewable energy.
Top brand affinities include Solar power, Greenhouse, TK Maxx, with strongest over-indexing on Solar power (3.96× the country average).
Demographically, the Ocean FM (Ireland) audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
The typical Ocean FM (Ireland) fan in Ireland is more female, around 44.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Solar power.
The key figures that characterise the Ocean FM (Ireland) profile in Ireland.
58.6% are female, 41.4% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 44.9 |
| Estimated audience size | 698,703 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Ocean FM (Ireland) audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 97.3% |
| United States | 2.1% |
| Italy | 0.3% |
The strongest cross-interests of the Ocean FM (Ireland) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar power | Home & Garden | 3.96× | ||
| 02 | Greenhouse | Home & Garden | 3.41× | ||
| 03 | Squash (sport) | Sports | 2.71× | ||
| 04 | Standup paddleboarding | Sports | 2.56× | ||
| 05 | Photovoltaic system | Home & Garden | 2.37× | ||
| 06 | Mineral water | Food & Beverages | 2.23× | ||
| 07 | Hardware store | Home & Garden | 2.17× | ||
| 08 | Travel insurance | Travel & Leisure | 2.11× | ||
| 09 | Cappuccino | Food & Beverages | 1.87× | ||
| 10 | Microwave oven | Home & Garden | 1.86× | ||
| 11 | Fertilizer | Home & Garden | 1.79× | ||
| 12 | Convenience store | Food & Beverages | 1.77× | ||
| 13 | Rail transport | Travel & Leisure | 1.68× | ||
| 14 | Home insurance | Business & Career | 1.60× | ||
| 15 | Veterinary medicine | Business & Career | 1.59× | ||
| 16 | Meghan Markle | Fashion & Accessoires | 1.55× | ||
| 17 | First class travel | Travel & Leisure | 1.55× | ||
| 18 | TK Maxx | Shopping | 1.53× | ||
| 19 | Renewable energy | Business & Career | 1.53× | ||
| 20 | Solar energy | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.72× | |
| Family Orientation | CONSERVATISM | 1.58× | |
| Tradition | CONSERVATISM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.61× | |
| Extroversion | THRILL | 0.64× | |
| Pet Ownership | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Ocean FM (Ireland). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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