A data profile of the people who buy, follow and care about Water in Sweden — modelled from more than twelve digital signal sources. Water has an estimated audience of 1,963,046 people in Sweden.
Water has an estimated audience of 1,963,046 people in Sweden. 51.5% are female, 48.5% are male, average age 44.8. Top brand affinities: Cat food, Real property, Vattenfall, Meat, Hairstyle.
Top brand affinities include Cat food, Real property, Vattenfall, with strongest over-indexing on Cat food (2.19× the country average).
Demographically, the Water audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
The typical Water fan in Sweden is balanced, around 44.8 years old, with strong Pet Ownership tendencies and a notable affinity for Cat food.
The key figures that characterise the Water profile in Sweden.
51.5% are female, 48.5% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 44.8 |
| Estimated audience size | 1,963,046 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Water audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.0% |
| Italy | 4.9% |
The strongest cross-interests of the Water audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Washing machine | Home & Garden | 2.88× | ||
| 02 | Real property | Home & Garden | 2.25× | ||
| 03 | Cat food | Pets & Animals | 2.19× | ||
| 04 | Heat pump | Home & Garden | 2.12× | ||
| 05 | Vattenfall | Home & Garden | 1.90× | ||
| 06 | Hairstyle | Beauty & Wellness | 1.86× | ||
| 07 | Viral video | Internet & Social Media | 1.79× | ||
| 08 | Germany | Travel & Leisure | 1.68× | ||
| 09 | First-person shooter games | Games | 1.65× | ||
| 10 | Financial services | Business & Career | 1.63× | ||
| 11 | Cruises | Travel & Leisure | 1.61× | ||
| 12 | Fiction books | Literature | 1.58× | ||
| 13 | Science fiction movies | Movies & TV | 1.57× | ||
| 14 | Meat | Food & Beverages | 1.54× | ||
| 15 | Charity and causes | Business & Career | 1.54× | ||
| 16 | Cheese | Food & Beverages | 1.53× | ||
| 17 | Allsvenskan | Sports | 1.53× | ||
| 18 | Swimming pool | Sports | 1.53× | ||
| 19 | Tattoos | Fashion & Accessoires | 1.52× | ||
| 20 | University | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.40× | |
| Community Orientation | OPEN | 1.34× | |
| Extroversion | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.91× | |
| Creativity | OPEN | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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