A data profile of the people who buy, follow and care about Cheese in Sweden — modelled from more than twelve digital signal sources. Cheese has an estimated audience of 1,300,658 people in Sweden.
Cheese has an estimated audience of 1,300,658 people in Sweden. 69.5% are female, 30.5% are male, average age 46.1. Top brand affinities: IKEA, Biltema, Expressen, Clas Ohlson, Systembolaget.
Top brand affinities include IKEA, Biltema, Expressen, with strongest over-indexing on IKEA (1.63× the country average).
Demographically, the Cheese audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Cheese fan in Sweden is more female, around 46.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for IKEA.
The key figures that characterise the Cheese profile in Sweden.
69.5% are female, 30.5% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 46.1 |
| Estimated audience size | 1,300,658 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Cheese audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 6.1% |
| Japan | 4.5% |
The strongest cross-interests of the Cheese audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pizza | Food & Beverages | 2.72× | ||
| 02 | Fruit | Food & Beverages | 2.35× | ||
| 03 | Desserts | Food & Beverages | 2.32× | ||
| 04 | Meat | Food & Beverages | 2.25× | ||
| 05 | Coffee | Food & Beverages | 2.00× | ||
| 06 | Recipes | Food & Beverages | 1.74× | ||
| 07 | Biltema | Business & Career | 1.65× | ||
| 08 | IKEA | Home & Garden | 1.63× | ||
| 09 | Animal | Pets & Animals | 1.63× | ||
| 10 | Hotels | Travel & Leisure | 1.62× | ||
| 11 | Expressen | News | 1.60× | ||
| 12 | Clas Ohlson | Shopping | 1.59× | ||
| 13 | Avanza | Business & Career | 1.58× | ||
| 14 | Systembolaget | Shopping | 1.57× | ||
| 15 | Tradera | Shopping | 1.56× | ||
| 16 | Internet & Social Media | 1.55× | |||
| 17 | Nature | Home & Garden | 1.54× | ||
| 18 | Aftonbladet | News | 1.52× | ||
| 19 | Stockholm | Travel & Leisure | 1.52× | ||
| 20 | SVT Play | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.49× | |
| Social Media Usage | JOY | 1.17× | |
| Travelling | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.66× | |
| Patriotism | CONSERVATISM | 0.70× | |
| Design Affinity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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