A data profile of the people who buy, follow and care about Fruit in Sweden — modelled from more than twelve digital signal sources. Fruit has an estimated audience of 1,632,975 people in Sweden.
Fruit has an estimated audience of 1,632,975 people in Sweden. 65.7% are female, 34.3% are male, average age 44.0. Top brand affinities: Biltema, Hemnet, Gina Tricot, Lindex, Hobby.
Top brand affinities include Biltema, Hemnet, Gina Tricot, with strongest over-indexing on Biltema (1.81× the country average).
Demographically, the Fruit audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Community Orientation, Indulgence.
The typical Fruit fan in Sweden is more female, around 44.0 years old, with strong Community Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Fruit profile in Sweden.
65.7% are female, 34.3% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 44.0 |
| Estimated audience size | 1,632,975 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Fruit audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.8% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Fruit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gourmet Foods | Food & Beverages | 2.52× | ||
| 02 | Jotex | Shopping | 2.50× | ||
| 03 | Cheese | Food & Beverages | 2.35× | ||
| 04 | Pastry | Food & Beverages | 2.12× | ||
| 05 | Local food | Food & Beverages | 2.09× | ||
| 06 | Siberian Husky | Pets & Animals | 2.07× | ||
| 07 | Hobby | Home & Garden | 2.01× | ||
| 08 | Meat | Food & Beverages | 1.88× | ||
| 09 | Breakfast | Food & Beverages | 1.85× | ||
| 10 | Hemnet | Home & Garden | 1.83× | ||
| 11 | Gina Tricot | Fashion & Accessoires | 1.83× | ||
| 12 | Biltema | Business & Career | 1.81× | ||
| 13 | Organic farming | Food & Beverages | 1.79× | ||
| 14 | Fiction books | Literature | 1.76× | ||
| 15 | Flower | Home & Garden | 1.73× | ||
| 16 | Science | Business & Career | 1.73× | ||
| 17 | Lindex | Fashion & Accessoires | 1.72× | ||
| 18 | KappAhl | Fashion & Accessoires | 1.61× | ||
| 19 | Hair products | Beauty & Wellness | 1.59× | ||
| 20 | Happiness | Health | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.50× | |
| Indulgence | JOY | 1.46× | |
| Extroversion | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.99× | |
| Social Media Usage | JOY | 1.01× | |
| Healthy Lifestyle | BALANCE | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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