A data profile of the people who buy, follow and care about Fruit in Denmark — modelled from more than twelve digital signal sources. Fruit has an estimated audience of 1,245,510 people in Denmark.
Fruit has an estimated audience of 1,245,510 people in Denmark. 65.3% are female, 34.7% are male, average age 46.0. Top brand affinities: Lunch, Local food, Organic farming, Hamburger, Milk.
Top brand affinities include Lunch, Local food, Organic farming, with strongest over-indexing on Lunch (1.62× the country average).
Demographically, the Fruit audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Fruit fan in Denmark is more female, around 46.0 years old, with strong Extroversion tendencies and a notable affinity for Lunch.
The key figures that characterise the Fruit profile in Denmark.
65.3% are female, 34.7% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 46.0 |
| Estimated audience size | 1,245,510 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 40% |
of the worldwide Fruit audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.8% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Fruit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kérastase | Beauty & Wellness | 3.11× | ||
| 02 | Local food | Food & Beverages | 2.00× | ||
| 03 | Hamburger | Food & Beverages | 2.00× | ||
| 04 | Milan | Travel & Leisure | 1.98× | ||
| 05 | Fast casual restaurants | Food & Beverages | 1.92× | ||
| 06 | Animal rights | Politics & Society | 1.89× | ||
| 07 | High school | Business & Career | 1.78× | ||
| 08 | Sausage | Food & Beverages | 1.74× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.73× | ||
| 10 | Organic farming | Food & Beverages | 1.67× | ||
| 11 | Mother's Day | Kids & Family | 1.64× | ||
| 12 | Lunch | Food & Beverages | 1.62× | ||
| 13 | Milk | Food & Beverages | 1.60× | ||
| 14 | Department store | Shopping | 1.60× | ||
| 15 | Bakery | Food & Beverages | 1.56× | ||
| 16 | Ice cream | Food & Beverages | 1.56× | ||
| 17 | Sandwich | Food & Beverages | 1.54× | ||
| 18 | Leggings | Fashion & Accessoires | 1.54× | ||
| 19 | Dairy product | Food & Beverages | 1.52× | ||
| 20 | French cuisine | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.49× | |
| Community Orientation | OPEN | 1.24× | |
| Design Affinity | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.97× | |
| Risk Appetite | THRILL | 0.97× | |
| Family Orientation | CONSERVATISM | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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