A data profile of the people who buy, follow and care about Fruit in Norway — modelled from more than twelve digital signal sources. Fruit has an estimated audience of 636,145 people in Norway.
Fruit has an estimated audience of 636,145 people in Norway. 65.8% are female, 34.2% are male, average age 43.3. Top brand affinities: Biltema, Gina Tricot, KappAhl, Vegetable, Crochet.
Top brand affinities include Biltema, Gina Tricot, KappAhl, with strongest over-indexing on Biltema (1.61× the country average).
Demographically, the Fruit audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.
The typical Fruit fan in Norway is more female, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Fruit profile in Norway.
65.8% are female, 34.2% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 43.3 |
| Estimated audience size | 636,145 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Fruit audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.8% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Fruit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vegetable | Food & Beverages | 2.76× | ||
| 02 | Fast casual restaurants | Food & Beverages | 2.47× | ||
| 03 | KappAhl | Fashion & Accessoires | 2.45× | ||
| 04 | Ravelry | Internet & Social Media | 2.36× | ||
| 05 | Gina Tricot | Fashion & Accessoires | 2.30× | ||
| 06 | Local food | Food & Beverages | 2.15× | ||
| 07 | Crochet | Home & Garden | 2.13× | ||
| 08 | Meat | Food & Beverages | 2.10× | ||
| 09 | Ice cream | Food & Beverages | 2.09× | ||
| 10 | Norrøna | Fashion & Accessoires | 2.06× | ||
| 11 | Cheese | Food & Beverages | 2.02× | ||
| 12 | Skirt | Fashion & Accessoires | 1.98× | ||
| 13 | Lunch | Food & Beverages | 1.91× | ||
| 14 | Breakfast | Food & Beverages | 1.80× | ||
| 15 | Organic food | Food & Beverages | 1.69× | ||
| 16 | Lindex | Fashion & Accessoires | 1.64× | ||
| 17 | Biltema | Business & Career | 1.61× | ||
| 18 | Flower | Home & Garden | 1.61× | ||
| 19 | Island | Travel & Leisure | 1.54× | ||
| 20 | Hobby | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.39× | |
| Urban Lifestyle | OPEN | 1.33× | |
| Extroversion | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.96× | |
| Risk Appetite | THRILL | 0.97× | |
| Family Orientation | CONSERVATISM | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.