A data profile of the people who buy, follow and care about Milk in Denmark — modelled from more than twelve digital signal sources. Milk has an estimated audience of 724,491 people in Denmark.
Milk has an estimated audience of 724,491 people in Denmark. 65.2% are female, 34.8% are male, average age 44.7. Top brand affinities: Føtex, Bilka, Chocolate, Coffee, Kvickly.
Top brand affinities include Føtex, Bilka, Chocolate, with strongest over-indexing on Føtex (1.58× the country average).
Demographically, the Milk audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Milk fan in Denmark is more female, around 44.7 years old, with strong Social Media Usage tendencies and a notable affinity for Føtex.
The key figures that characterise the Milk profile in Denmark.
65.2% are female, 34.8% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 44.7 |
| Estimated audience size | 724,491 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Milk audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.3% |
| Brazil | 4.8% |
The strongest cross-interests of the Milk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate | Food & Beverages | 1.80× | ||
| 02 | Desserts | Food & Beverages | 1.69× | ||
| 03 | Cake | Food & Beverages | 1.66× | ||
| 04 | Kvickly | Food & Beverages | 1.64× | ||
| 05 | Juice | Food & Beverages | 1.63× | ||
| 06 | Vegetable | Food & Beverages | 1.61× | ||
| 07 | Fruit | Food & Beverages | 1.60× | ||
| 08 | Føtex | Shopping | 1.58× | ||
| 09 | Horses | Pets & Animals | 1.55× | ||
| 10 | Coffee | Food & Beverages | 1.54× | ||
| 11 | Veganism | Food & Beverages | 1.54× | ||
| 12 | Delivery (commerce) | Food & Beverages | 1.54× | ||
| 13 | Dogs | Pets & Animals | 1.53× | ||
| 14 | Bilka | Shopping | 1.52× | ||
| 15 | Supermarket | Shopping | 1.52× | ||
| 16 | Meat | Food & Beverages | 1.52× | ||
| 17 | Infant | Kids & Family | 1.52× | ||
| 18 | Dinner | Food & Beverages | 1.52× | ||
| 19 | Fish | Pets & Animals | 1.52× | ||
| 20 | Beer | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Travelling | THRILL | 0.85× | |
| Patriotism | CONSERVATISM | 0.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.34× | |
| Patriotism | CONSERVATISM | 0.63× | |
| Travelling | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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