A data profile of the people who buy, follow and care about Delivery (commerce) in Denmark — modelled from more than twelve digital signal sources. Delivery (commerce) has an estimated audience of 1,116,492 people in Denmark.
Delivery (commerce) has an estimated audience of 1,116,492 people in Denmark. 60.4% are female, 39.6% are male, average age 43.8. Top brand affinities: Van, Australian rules football, Monty Python, Michael Jackson, Chicano rap.
Top brand affinities include Van, Australian rules football, Monty Python, with strongest over-indexing on Van (5.81× the country average).
Demographically, the Delivery (commerce) audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Tradition, Travelling.
The typical Delivery (commerce) fan in Denmark is more female, around 43.8 years old, with strong Tradition tendencies and a notable affinity for Van.
The key figures that characterise the Delivery (commerce) profile in Denmark.
60.4% are female, 39.6% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 43.8 |
| Estimated audience size | 1,116,492 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Delivery (commerce) audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 16.4% |
| United Kingdom | 7.8% |
| Brazil | 4.9% |
The strongest cross-interests of the Delivery (commerce) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Australian rules football | Sports | 12.26× | ||
| 02 | Monty Python | Movies & TV | 10.34× | ||
| 03 | Russell Brand | Movies & TV | 10.33× | ||
| 04 | National Rugby League | Sports | 7.27× | ||
| 05 | Chicano rap | Music & Radio | 6.35× | ||
| 06 | Country rap | Music & Radio | 5.92× | ||
| 07 | Van | Cars & Mobility | 5.81× | ||
| 08 | Japanese hip hop | Music & Radio | 5.74× | ||
| 09 | Digital camera | Technology & Electronics | 5.50× | ||
| 10 | Videography | Internet & Social Media | 4.80× | ||
| 11 | Freelancer | Business & Career | 4.08× | ||
| 12 | Web conferencing | Technology & Electronics | 3.15× | ||
| 13 | Viral video | Internet & Social Media | 2.90× | ||
| 14 | Michael Jackson | Music & Radio | 2.87× | ||
| 15 | First-person shooter games | Games | 2.60× | ||
| 16 | Brewery | Food & Beverages | 2.50× | ||
| 17 | Bars | Travel & Leisure | 2.05× | ||
| 18 | Instant messaging | Internet & Social Media | 1.98× | ||
| 19 | Spas | Beauty & Wellness | 1.71× | ||
| 20 | Happiness | Health | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.64× | |
| Travelling | THRILL | 1.55× | |
| Need for Security | CONSERVATISM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.84× | |
| Design Affinity | PREMIUM | 0.93× | |
| Luxury Orientation | PREMIUM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Delivery (commerce). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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