Delivery (commerce) Audience in Germany
Delivery (commerce) has an estimated audience of 3,196,457 people in Germany. 58.1% are female, 41.9% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Birthday Gifts, Christmas Gift, Home Delivery, The Hunt (2012 film).
The average Delivery (commerce) fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Birthday Gifts, Christmas Gift, with strongest over-indexing on Unique Gifts (1.68× the country average). Demographically, the Delivery (commerce) audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Delivery (commerce) fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 38.0 |
| Estimated audience size | 3,196,457 |
Audience persona
The typical Delivery (commerce) fan in Germany is more female, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 745,170 | 1.07× |
| Bayern | 525,581 | 1.02× |
| Baden-Württemberg | 430,583 | 0.99× |
| Hessen | 321,025 | 1.32× |
| Niedersachsen | 309,002 | 1× |
| Berlin | 155,783 | 1.09× |
| Sachsen | 149,047 | 0.95× |
| Rheinland-Pfalz | 148,075 | 0.92× |
| Schleswig-Holstein | 114,730 | 1× |
| Brandenburg | 101,510 | 1.02× |
| Thüringen | 80,695 | 0.99× |
| Hamburg | 79,210 | 1.1× |
| Sachsen-Anhalt | 77,715 | 0.94× |
| Mecklenburg-Vorpommern | 55,805 | 0.91× |
| Saarland | 29,673 | 0.76× |
| Bremen | 25,321 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.68× | Shopping |
| Birthday Gifts | 1.56× | Kids & Family |
| Christmas Gift | 1.51× | Kids & Family |
| Home Delivery | 2.33× | Food & Beverages |
| The Hunt (2012 film) | 2.84× | Movies & TV |
| Ireen Sheer | 1.7× | Music & Radio |
| Esra Erol | 3.13× | Movies & TV |
| Jaguar F-Pace | 3.55× | Cars & Mobility |
| Jacob Tremblay | 2.54× | Movies & TV |
| Oral, Kazakhstan | 3.77× | Travel & Leisure |
| Fatteh | 4.62× | Food & Beverages |
| Hakone, Kanagawa | 2.7× | Travel & Leisure |
| Superior Hiking Trail | 4.78× | Travel & Leisure |
| Oktay Kaynarca | 2.97× | Movies & TV |
| Jersey (fabric) | 1.97× | Fashion & Accessoires |
| Glashütte | 1.59× | Travel & Leisure |
| Information sensitivity | 1.84× | Technology & Electronics |
| County Leitrim | 2.59× | Travel & Leisure |
| Gender-neutral language | 1.88× | Politics & Society |
| Viator | 2.11× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.31 |
| Price Sensitivity | PREMIUM | 1.22 |
| Design Affinity | PREMIUM | 1.21 |
| Pet Ownership | JOY | 1.2 |
| Sports Activity | POWER | 1.14 |
| Creativity | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| United Kingdom | 7.8% |
| Brazil | 4.9% |
See Delivery (commerce) audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Delivery (commerce) have in Germany?
Delivery (commerce) has an estimated audience of 3,196,457 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Delivery (commerce) fans?
58.1% of Delivery (commerce) fans are female, 41.9% are male, with an average age of 38.0 years.
Which brands do Delivery (commerce) fans like most?
Delivery (commerce) fans show strongest brand affinity for Unique Gifts (1.68×), Birthday Gifts (1.56×), and Christmas Gift (1.51×) over the country average.
Where do Delivery (commerce) fans live in Germany?
Delivery (commerce) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 745,170), Bayern (reach 525,581), and Baden-Württemberg (reach 430,583). These three regions account for the largest share of the active audience.
What other brands do Delivery (commerce) fans also like?
Beyond Delivery (commerce) itself, the audience over-indexes on Birthday Gifts (1.56×), Christmas Gift (1.51×), Home Delivery (2.33×), and The Hunt (2012 film) (2.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Delivery (commerce). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.