Rascasse Audience Intelligence

Delivery (commerce) Audience in Germany

A data profile of the people who buy, follow and care about Delivery (commerce) in Germany — modelled from more than twelve digital signal sources. Delivery (commerce) has an estimated audience of 3,196,457 people in Germany.

#1196among Topic in Germany#96in Food & Beverages

The average Delivery (commerce) fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Kitchen, Netto Marken-Discount, with strongest over-indexing on Tagesschau (2.03× the country average).

Demographically, the Delivery (commerce) audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Delivery (commerce) fan in Germany is more female, around 38.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Tagesschau.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Delivery (commerce) profile in Germany.

Audience size
3.2M
in Germany
Gender
58.1%♀
41.9% male
Age
38.0
average years
Country rank
#1951
Topic in Germany
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Delivery (commerce) fans

58.1% are female, 41.9% are male, average age 38.0.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Delivery (commerce) audience in Germany
MetricValue
Female58.1%
Male41.9%
Average age38.0
Estimated audience size3,196,457
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Delivery (commerce) audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3922%
40-4924%
50+14%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Delivery (commerce) audience comes from Germany.

Worldwide audience distribution share by country for Delivery (commerce)
CountryShare
United States16.4%
United Kingdom7.8%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Delivery (commerce) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Delivery (commerce) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K1.28×
02Berlin~200K1.10×
03Hamburg~80K1.07×
04Brandenburg~100K1.03×
05Sachsen-Anhalt~80K1.03×
06Nordrhein-Westfalen~700K1.01×
07Thüringen~80K1.01×
08Bayern~500K0.99×
09Schleswig-Holstein~100K0.99×
10Niedersachsen~300K0.97×
11Bremen~30K0.97×
12Mecklenburg-Vorpommern~60K0.96×
13Baden-Württemberg~400K0.95×
14Rheinland-Pfalz~200K0.95×
15Sachsen~100K0.93×
16Saarland~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Delivery (commerce), Germany
0.83×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Delivery (commerce) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Delivery (commerce) audience
#·InterestCategoryAffinity×
01LC WaikikiFashion & Accessoires5.37×
02FIFA Club World CupSports5.37×
03Show TVMovies & TV4.35×
04UEFA European ChampionshipSports4.34×
05PillowHome & Garden3.21×
06UberCars & Mobility3.01×
07About YouShopping2.91×
08Real propertyHome & Garden2.57×
09FocusNews2.26×
10KitchenHome & Garden2.23×
11TattoosFashion & Accessoires2.15×
12RefrigeratorHome & Garden2.15×
13Cyber MondayShopping2.09×
14TagesschauMovies & TV2.03×
15C&AShopping1.88×
16Netto Marken-DiscountShopping1.81×
17Black Friday (shopping)Shopping1.76×
18KauflandShopping1.67×
19TransfermarktSports1.58×
20DeichmannShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Delivery (commerce) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Delivery (commerce) audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.40×
IndulgenceJOY1.37×
Need for SecurityCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Delivery (commerce) audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.85×
Pet OwnershipJOY0.90×
Risk AppetiteTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Delivery (commerce) have in Germany?

Delivery (commerce) has an estimated audience of 3,196,457 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Delivery (commerce) fans?

58.1% of Delivery (commerce) fans are female, 41.9% are male, with an average age of 38.0 years.

03

Which brands do Delivery (commerce) fans like most?

Delivery (commerce) fans show strongest brand affinity for Tagesschau (2.03×), Kitchen (2.23×), and Netto Marken-Discount (1.81×) over the country average.

04

Where do Delivery (commerce) fans live in Germany?

Delivery (commerce) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Delivery (commerce) fans also like?

Beyond Delivery (commerce) itself, the audience over-indexes on Kitchen (2.23×), Netto Marken-Discount (1.81×), About You (2.91×), and Tattoos (2.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Delivery (commerce) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Delivery (commerce). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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