Rascasse Audience Intelligence

Delivery (commerce) Audience in United States

A data profile of the people who buy, follow and care about Delivery (commerce) in United States — modelled from more than twelve digital signal sources. Delivery (commerce) has an estimated audience of 32,043,852 people in United States.

#577among Topic in United States#81in Food & Beverages

The average Delivery (commerce) fan in United States is 40.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Wells Fargo, United States Postal Service, with strongest over-indexing on Planet Fitness (2.27× the country average).

Demographically, the Delivery (commerce) audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Delivery (commerce) fan in United States is balanced, around 40.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Planet Fitness.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Delivery (commerce) profile in United States.

Audience size
32M
in United States
Gender
53.7%♀
46.3% male
Age
40.5
average years
Country rank
#829
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Delivery (commerce) fans

53.7% are female, 46.3% are male, average age 40.5.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Delivery (commerce) audience in United States
MetricValue
Female53.7%
Male46.3%
Average age40.5
Estimated audience size32,043,852
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Delivery (commerce) audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

16.4%

of the worldwide Delivery (commerce) audience comes from United States.

Worldwide audience distribution share by country for Delivery (commerce)
CountryShare
United States16.4%
United Kingdom7.8%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Delivery (commerce) audience in United States is strongest.

Fig. 05

Top regions by affinity

Delivery (commerce) fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~90K1.24×
02Ohio~1M1.22×
03Wisconsin~600K1.22×
04Kansas~300K1.18×
05Iowa~300K1.17×
06Missouri~600K1.10×
07North Dakota~70K1.10×
08Michigan~900K1.08×
09Louisiana~400K1.08×
10Mississippi~300K1.08×
11Florida~2.5M1.07×
12Pennsylvania~1M1.07×
13Rhode Island~100K1.07×
14Illinois~1M1.05×
15Maryland~600K1.05×
16West Virginia~200K1.03×
17South Dakota~80K1.03×
18Indiana~600K1.02×
19Arkansas~300K1.02×
20New York~2M1.01×
21Georgia~1M1.01×
22Massachusetts~600K1.01×
23Colorado~500K1.01×
24South Carolina~500K1.01×
25New Jersey~800K1.00×
26Tennessee~600K1.00×
27Oklahoma~400K1.00×
28Delaware~90K1.00×
29North Carolina~1M0.99×
30Kentucky~400K0.99×
31New Hampshire~100K0.99×
32Virginia~800K0.98×
33New Mexico~200K0.98×
34Montana~90K0.98×
35Minnesota~400K0.97×
36Alabama~400K0.97×
37Connecticut~300K0.97×
38Texas~2.5M0.95×
39Nebraska~200K0.95×
40Vermont~50K0.93×
41California~3M0.92×
42Maine~100K0.91×
43Nevada~300K0.90×
44Arizona~600K0.88×
45Oregon~300K0.88×
46Washington~500K0.85×
47Idaho~100K0.85×
48Washington, District of Columbia~80K0.83×
49Hawaii~100K0.78×
50Utah~200K0.73×
Fig. 06

Affinity by region

Affinity by region — Delivery (commerce), United States
0.73×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Delivery (commerce) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Delivery (commerce) audience
#·InterestCategoryAffinity×
01Food storageHome & Garden4.12×
02MySQLTechnology & Electronics4.04×
03Ryan GoslingMovies & TV3.55×
04Diaper bagKids & Family2.80×
05NigeriaTravel & Leisure2.66×
06Planet FitnessSports2.27×
07LongHorn SteakhouseFood & Beverages2.15×
08Wells FargoBusiness & Career2.02×
09United States Postal ServiceBusiness & Career1.94×
10CarGurusCars & Mobility1.86×
11MetaphysicsBusiness & Career1.85×
12NBA FinalsSports1.82×
13Made in USABusiness & Career1.78×
14Real propertyHome & Garden1.72×
15College basketballSports1.70×
16Bass guitarMusic & Radio1.66×
17TicketmasterTravel & Leisure1.63×
18Texas RoadhouseFood & Beverages1.59×
19Ace HardwareHome & Garden1.59×
20Black Friday (shopping)Shopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Delivery (commerce) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Delivery (commerce) audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.37×
Price SensitivityPREMIUM1.32×
Need for SecurityCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Delivery (commerce) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.79×
PatriotismCONSERVATISM0.84×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Delivery (commerce) have in United States?

Delivery (commerce) has an estimated audience of 32,043,852 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Delivery (commerce) fans?

53.7% of Delivery (commerce) fans are female, 46.3% are male, with an average age of 40.5 years.

03

Which brands do Delivery (commerce) fans like most?

Delivery (commerce) fans show strongest brand affinity for Planet Fitness (2.27×), Wells Fargo (2.02×), and United States Postal Service (1.94×) over the country average.

04

Where do Delivery (commerce) fans live in United States?

Delivery (commerce) fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Delivery (commerce) fans also like?

Beyond Delivery (commerce) itself, the audience over-indexes on Wells Fargo (2.02×), United States Postal Service (1.94×), Diaper bag (2.8×), and Texas Roadhouse (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Delivery (commerce) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Delivery (commerce). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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