Delivery (commerce) Audience in United States

Delivery (commerce) has an estimated audience of 32,043,852 people in United States. 53.7% are female, 46.3% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, CarGurus, Indeed.com, Circle K.

The average Delivery (commerce) fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, CarGurus, with strongest over-indexing on Google Maps (19.67× the country average). Demographically, the Delivery (commerce) audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Delivery (commerce) fans

Demographic split for Delivery (commerce) audience in United States
MetricValue
Female53.7%
Male46.3%
Average age40.5
Estimated audience size32,043,852

Audience persona

The typical Delivery (commerce) fan in United States is balanced, around 40.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Delivery (commerce) in United States
RegionReachAffinity
California3,172,8930.9×
Texas2,668,9430.97×
Florida2,303,7731.06×
New York1,823,4711.02×
Pennsylvania1,190,1971.1×
Illinois1,180,2881.11×
Ohio1,025,1071.04×
Georgia1,007,9321.02×
North Carolina980,1141.02×
Michigan922,9861.1×
Virginia833,3561.07×
New Jersey827,1661.01×
Massachusetts697,5001.1×
Indiana634,5521.08×
Wisconsin633,5981.31×
Tennessee612,2330.95×
Missouri594,0571.15×
Maryland580,4191.05×
Arizona558,2880.85×
Washington556,2370.87×
Colorado526,8581.04×
South Carolina487,2461.01×
Minnesota462,1181.01×
Louisiana428,7541.04×
Kentucky399,1420.99×
Alabama399,1030.89×
Oklahoma338,6440.95×
Oregon336,5220.92×
Connecticut320,7101×
Iowa315,6221.2×
Nevada293,0490.95×
Kansas264,3251.05×
Arkansas258,6810.98×
Mississippi240,3400.91×
Utah217,6830.76×
New Mexico156,1880.97×
Nebraska153,9290.96×
West Virginia140,4140.94×
Idaho133,8940.83×
New Hampshire125,1280.99×
Rhode Island112,9321.11×
Hawaii107,2610.78×
Maine106,3920.93×
Delaware88,4471×
Montana87,2980.98×
Alaska87,1961.27×
Washington, District of Columbia78,1260.81×
South Dakota76,3371.03×
North Dakota70,6061.07×
Vermont52,5520.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Delivery (commerce) audience
BrandAffinityCategory
Google Maps19.67×Internet & Social Media
Capital One19.19×Business & Career
CarGurus26.94×Cars & Mobility
Indeed.com17.08×Business & Career
Circle K21.52×Shopping
Enterprise Rent-A-Car17.43×Cars & Mobility
DeviantArt15.5×Internet & Social Media
Google News12.71×News
AccuWeather13.25×Home & Garden
Autism Awareness19.03×Health
Apple Store15.16×Shopping
Khan Academy15.98×Business & Career
Diabetes mellitus awareness12.48×Health
Aaron Rodgers11.28×Sports
Bruce Willis12.68×Movies & TV
Beetlejuice8.29×Movies & TV
ICloud15.76×Technology & Electronics
MailChimp26.36×Internet & Social Media
Jeff Bezos18.75×Business & Career
Dakota Johnson16.05×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Delivery (commerce) audience
TraitClusterScore
Urban LifestyleOPEN1.38
Price SensitivityPREMIUM1.22
Social Media UsageJOY1.15
Quality AwarenessPREMIUM1.12
IndulgenceJOY1.07
ExtroversionTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Delivery (commerce)
CountryShare
United States16.4%
United Kingdom7.8%
Brazil4.9%

See Delivery (commerce) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Delivery (commerce) have in United States?

Delivery (commerce) has an estimated audience of 32,043,852 people in United States, concentrated in California and Texas.

What is the gender split and age of Delivery (commerce) fans?

53.7% of Delivery (commerce) fans are female, 46.3% are male, with an average age of 40.5 years.

Which brands do Delivery (commerce) fans like most?

Delivery (commerce) fans show strongest brand affinity for Google Maps (19.67×), Capital One (19.19×), and CarGurus (26.94×) over the country average.

Where do Delivery (commerce) fans live in United States?

Delivery (commerce) fans in United States are most concentrated in California (reach 3,172,893), Texas (reach 2,668,943), and Florida (reach 2,303,773). These three regions account for the largest share of the active audience.

What other brands do Delivery (commerce) fans also like?

Beyond Delivery (commerce) itself, the audience over-indexes on Capital One (19.19×), CarGurus (26.94×), Indeed.com (17.08×), and Circle K (21.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Delivery (commerce). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.