Delivery (commerce) Audience in United States

Delivery (commerce) logo

Delivery (commerce) has an estimated audience of 32,043,852 people in United States. 53.7% are female, 46.3% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Governor of Michigan, Goop, Vocal harmony, Hipster.

The average Delivery (commerce) fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Governor of Michigan, Goop, with strongest over-indexing on Historic site (15.1× the country average). Demographically, the Delivery (commerce) audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Delivery (commerce) fans

Demographic split for Delivery (commerce) audience in United States
MetricValue
Female53.7%
Male46.3%
Average age40.5
Estimated audience size32,043,852

Audience persona

The typical Delivery (commerce) fan in United States is balanced, around 40.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Delivery (commerce) in United States
RegionReachAffinity
California3,172,8930.9×
Texas2,668,9430.97×
Florida2,303,7731.06×
New York1,823,4711.02×
Pennsylvania1,190,1971.1×
Illinois1,180,2881.11×
Ohio1,025,1071.04×
Georgia1,007,9321.02×
North Carolina980,1141.02×
Michigan922,9861.1×
Virginia833,3561.07×
New Jersey827,1661.01×
Massachusetts697,5001.1×
Indiana634,5521.08×
Wisconsin633,5981.31×
Tennessee612,2330.95×
Missouri594,0571.15×
Maryland580,4191.05×
Arizona558,2880.85×
Washington556,2370.87×
Colorado526,8581.04×
South Carolina487,2461.01×
Minnesota462,1181.01×
Louisiana428,7541.04×
Kentucky399,1420.99×
Alabama399,1030.89×
Oklahoma338,6440.95×
Oregon336,5220.92×
Connecticut320,7101×
Iowa315,6221.2×
Nevada293,0490.95×
Kansas264,3251.05×
Arkansas258,6810.98×
Mississippi240,3400.91×
Utah217,6830.76×
New Mexico156,1880.97×
Nebraska153,9290.96×
West Virginia140,4140.94×
Idaho133,8940.83×
New Hampshire125,1280.99×
Rhode Island112,9321.11×
Hawaii107,2610.78×
Maine106,3920.93×
Delaware88,4471×
Montana87,2980.98×
Alaska87,1961.27×
Washington, District of Columbia78,1260.81×
South Dakota76,3371.03×
North Dakota70,6061.07×
Vermont52,5520.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Delivery (commerce) audience
BrandAffinityCategory
Historic site15.1×Arts & Culture
Governor of Michigan19.4×Politics & Society
Goop10.11×Internet & Social Media
Vocal harmony8.42×Music & Radio
Hipster17.01×Politics & Society
Wok11.27×Food & Beverages
Grinch6.87×Movies & TV
Google Home9.83×Technology & Electronics
Hibachi11.79×Food & Beverages
Cherish (group)15.92×Music & Radio
Grace Slick11.59×Music & Radio
Fairy godmother9.86×Literature
El Paso County, Colorado16.92×Travel & Leisure
headspace12.08×Health
TV Fanatic12.35×Movies & TV
Mathcore8.84×Music & Radio
Jesse Plemons3.53×Movies & TV
No Escape (1994 film)10.49×Movies & TV
La Jolla8.22×Travel & Leisure
Preta Gil18.82×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Delivery (commerce) audience
TraitClusterScore
Urban LifestyleOPEN1.38
Price SensitivityPREMIUM1.22
Social Media UsageJOY1.15
Quality AwarenessPREMIUM1.12
IndulgenceJOY1.07
ExtroversionTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Delivery (commerce)
CountryShare
United States16.4%
United Kingdom7.8%
Brazil4.9%

See Delivery (commerce) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Delivery (commerce) have in United States?

Delivery (commerce) has an estimated audience of 32,043,852 people in United States, concentrated in California and Texas.

What is the gender split and age of Delivery (commerce) fans?

53.7% of Delivery (commerce) fans are female, 46.3% are male, with an average age of 40.5 years.

Which brands do Delivery (commerce) fans like most?

Delivery (commerce) fans show strongest brand affinity for Historic site (15.1×), Governor of Michigan (19.4×), and Goop (10.11×) over the country average.

Where do Delivery (commerce) fans live in United States?

Delivery (commerce) fans in United States are most concentrated in California (reach 3,172,893), Texas (reach 2,668,943), and Florida (reach 2,303,773). These three regions account for the largest share of the active audience.

What other brands do Delivery (commerce) fans also like?

Beyond Delivery (commerce) itself, the audience over-indexes on Governor of Michigan (19.4×), Goop (10.11×), Vocal harmony (8.42×), and Hipster (17.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Delivery (commerce). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.