A data profile of the people who buy, follow and care about Delivery (commerce) in Brazil — modelled from more than twelve digital signal sources. Delivery (commerce) has an estimated audience of 9,548,225 people in Brazil.
Delivery (commerce) has an estimated audience of 9,548,225 people in Brazil. 60.7% are female, 39.3% are male, average age 37.8. Top brand affinities: Instagram, Rock music, Country music, Shopping malls, Medicine.
Top brand affinities include Instagram, Rock music, Country music, with strongest over-indexing on Instagram (1.63× the country average).
Demographically, the Delivery (commerce) audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.
The typical Delivery (commerce) fan in Brazil is more female, around 37.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Instagram.
The key figures that characterise the Delivery (commerce) profile in Brazil.
60.7% are female, 39.3% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 37.8 |
| Estimated audience size | 9,548,225 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Delivery (commerce) audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.4% |
| United Kingdom | 7.8% |
| Brazil | 4.9% |
The strongest cross-interests of the Delivery (commerce) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online food ordering | Food & Beverages | 1.95× | ||
| 02 | Local food | Food & Beverages | 1.90× | ||
| 03 | CVC Viagens | Travel & Leisure | 1.77× | ||
| 04 | PCI Concursos | Shopping | 1.76× | ||
| 05 | Uber | Cars & Mobility | 1.73× | ||
| 06 | Riachuelo | Shopping | 1.72× | ||
| 07 | Barbecue | Food & Beverages | 1.68× | ||
| 08 | Fast casual restaurants | Food & Beverages | 1.68× | ||
| 09 | Real property | Home & Garden | 1.67× | ||
| 10 | JusBrasil | Internet & Social Media | 1.67× | ||
| 11 | Internet & Social Media | 1.63× | |||
| 12 | Rock music | Music & Radio | 1.62× | ||
| 13 | Hip hop music | Music & Radio | 1.61× | ||
| 14 | Hamburger | Food & Beverages | 1.61× | ||
| 15 | Lojas Americanas | Shopping | 1.61× | ||
| 16 | Pop music | Music & Radio | 1.60× | ||
| 17 | Fast food | Food & Beverages | 1.59× | ||
| 18 | Medicine | Business & Career | 1.56× | ||
| 19 | Country music | Music & Radio | 1.52× | ||
| 20 | Shopping malls | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.42× | |
| Indulgence | JOY | 1.31× | |
| Community Orientation | OPEN | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Spirituality | BALANCE | 0.80× | |
| Tradition | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Delivery (commerce). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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