Delivery (commerce) Audience in Brazil
Delivery (commerce) has an estimated audience of 9,548,225 people in Brazil. 60.7% are female, 39.3% are male, average age 37.8. Top brand affinities: Superdry., Sport Club do Recife, Telegram, Electrolux, Fast food.
Top brand affinities include Superdry., Sport Club do Recife, Telegram, with strongest over-indexing on Superdry. (73.07× the country average). Demographically, the Delivery (commerce) audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.
Category: Food & Beverages · Type: Topic
Demographics of Delivery (commerce) fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 37.8 |
| Estimated audience size | 9,548,225 |
Audience persona
The typical Delivery (commerce) fan in Brazil is more female, around 37.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Superdry..
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superdry. | 73.07× | Fashion & Accessoires |
| Sport Club do Recife | 2.05× | Sports |
| Telegram | 2.27× | Internet & Social Media |
| Electrolux | 2.15× | Home & Garden |
| Fast food | 1.63× | Food & Beverages |
| Steam | 2.31× | Games |
| Real property | 1.64× | Home & Garden |
| Xiaomi | 2.38× | Technology & Electronics |
| PCI Concursos | 1.65× | Shopping |
| Havaianas | 1.97× | Fashion & Accessoires |
| TripAdvisor | 1.99× | Travel & Leisure |
| OLX | 1.71× | Shopping |
| Hamburger | 1.57× | Food & Beverages |
| Riachuelo | 1.52× | Shopping |
| Sportingbet | 1.57× | Sports |
| Lojas Americanas | 1.53× | Shopping |
| Sushi | 2.3× | Food & Beverages |
| Uber | 1.7× | Cars & Mobility |
| Michael Jackson | 2.02× | Music & Radio |
| Online food ordering | 2.02× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.27 |
| Design Affinity | PREMIUM | 1.24 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Indulgence | JOY | 1.11 |
| Quality Awareness | PREMIUM | 1.11 |
| Luxury Orientation | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| United Kingdom | 7.8% |
| Brazil | 4.9% |
See Delivery (commerce) audiences in other countries
- Delivery (commerce) — Germany
- Delivery (commerce) — United States
- Delivery (commerce) — United Kingdom
- Delivery (commerce) — France
- Delivery (commerce) — Italy
- Delivery (commerce) — Spain
- Delivery (commerce) — Japan
- Delivery (commerce) — South Korea
- Delivery (commerce) — India
- Delivery (commerce) — Canada
- Delivery (commerce) — Mexico
More Food & Beverages audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Delivery (commerce). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.