A data profile of the people who buy, follow and care about Delivery (commerce) in Canada — modelled from more than twelve digital signal sources. Delivery (commerce) has an estimated audience of 3,695,482 people in Canada.
The average Delivery (commerce) fan in Canada is 40.3 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Ryan Gosling, Real property, Bad Bunny, with strongest over-indexing on Ryan Gosling (3.28× the country average).
Demographically, the Delivery (commerce) audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Delivery (commerce) fan in Canada is balanced, around 40.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Ryan Gosling.
The key figures that characterise the Delivery (commerce) profile in Canada.
51.4% are female, 48.6% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 40.3 |
| Estimated audience size | 3,695,482 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Delivery (commerce) audience comes from Canada.
| Country | Share |
|---|---|
| United States | 16.4% |
| United Kingdom | 7.8% |
| Brazil | 4.9% |
Where the Delivery (commerce) audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saskatchewan | ~200K | 1.28× | |
| 02 | Alberta | ~600K | 1.26× | |
| 03 | British Columbia | ~700K | 1.24× | |
| 04 | Ontario | ~2M | 1.19× | |
| 05 | Manitoba | ~100K | 0.99× | |
| 06 | New Brunswick | ~80K | 0.98× | |
| 07 | Nova Scotia | ~100K | 0.97× | |
| 08 | Prince Edward Island | ~20K | 0.89× | |
| 09 | Newfoundland and Labrador | ~40K | 0.73× | |
| 10 | Quebec | ~600K | 0.62× |
The strongest cross-interests of the Delivery (commerce) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ryan Gosling | Movies & TV | 3.28× | ||
| 02 | Carsharing | Cars & Mobility | 3.04× | ||
| 03 | Philippine Airlines | Travel & Leisure | 2.94× | ||
| 04 | Ubereats | Food & Beverages | 2.40× | ||
| 05 | Papa John's Pizza | Food & Beverages | 2.39× | ||
| 06 | Uber | Cars & Mobility | 2.27× | ||
| 07 | Bad Bunny | Music & Radio | 2.00× | ||
| 08 | Jollibee | Food & Beverages | 1.80× | ||
| 09 | Western Union | Business & Career | 1.77× | ||
| 10 | Ugg boots | Fashion & Accessoires | 1.75× | ||
| 11 | Red Lobster | Food & Beverages | 1.69× | ||
| 12 | Hamburger | Food & Beverages | 1.66× | ||
| 13 | Online banking | Business & Career | 1.65× | ||
| 14 | Microwave oven | Home & Garden | 1.65× | ||
| 15 | Retail banking | Business & Career | 1.65× | ||
| 16 | Doordash | Food & Beverages | 1.61× | ||
| 17 | Bath and Bodyworks | Shopping | 1.61× | ||
| 18 | Credit (finance) | Business & Career | 1.58× | ||
| 19 | Real property | Home & Garden | 1.55× | ||
| 20 | FedEx | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.73× | |
| Indulgence | JOY | 1.29× | |
| Family Orientation | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Pet Ownership | JOY | 0.88× |
Delivery (commerce) has an estimated audience of 3,695,482 people in Canada, concentrated in Ontario and British Columbia.
51.4% of Delivery (commerce) fans are female, 48.6% are male, with an average age of 40.3 years.
Delivery (commerce) fans show strongest brand affinity for Ryan Gosling (3.28×), Real property (1.55×), and Bad Bunny (2.0×) over the country average.
Delivery (commerce) fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~700K), and Alberta (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Delivery (commerce) itself, the audience over-indexes on Real property (1.55×), Bad Bunny (2.0×), Uber (2.27×), and Credit (finance) (1.58×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Delivery (commerce). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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